Implementing Recession-proofing Advice
by Miki SaxonImage credit: laughlin
There’s a lot content out there right now on how to recession-proof your company. Most of the advice is good and much of it is similar, but…
Yeah, you knew there’d be a ‘but’.
It all revolves around stuff that should have been happening all along under the categories of good business practices, long-term strategy and positive corporate culture and driven in part by the historically taught lessons that business is cyclical and what goes up must come down.
Companies are being told to focus on innovation and superb customer service, among others, but neither is a turnkey system that can be ordered and installed.
When done suddenly, these actions may come over as panicky when you need them to reek of authenticity.
I’m not saying don’t do them, but be aware that if you just slap them on the surface with no preparation and expect them to work they’re unlikely to produce the results you want.
So this week I thought we’d talk about how to implement the ones most likely to move you forward—that way your company will do more than just survive, it’ll thrive.
