The Power of Early Adopters
by Miki Saxon
Have you ever wondered what makes a new app fly?
Have you heard of early adopters?
Would it surprise you to know that they make up only 13.5% of the population?
But that small percentage dictates what new products and services you will be able to do on your phone, tablet and computer.
Not 100%, obviously, but close, especially if you are an entrepreneur without “connections.”
Doubly so if you are a woman and triple (or more) for a person of color.
That 13.5% dates back to 2012. Two years later it had doubled to 28%, according to the Pew Research Center.
Still not much considering the outsize impact.
Image credit: Pew Research Center