Entrepreneurs: More About Naming
by Miki Saxon
My part of this post will be a brief, because I want to be sure you use the link I’m going to give you.
Have you ever noticed that when a subject, word or name comes up you suddenly start running into it from all sides.
Last week’s Entrepreneur post look at the challenge of naming a company or product and used CB Insights as a kind of case study.
Today I read an article from Knowledge @ Wharton (it’s worth subscribing) called How (Not) to Name a Company in the Digital Era.
“Name selection is more important now than ever before,” says Alexandra Watkins, founder of brand consulting agency Eat My Words. “Your name has to work harder than it did 20 years ago.”
Driving the charge are shifts in technology and consumer habits. The ubiquitous presence of internet domain names and web addresses, or URLs, social media and the prevalent use of smartphones and tablets with their smaller screens call for new rules on how a company, product or service should select its name, marketing experts say.
I thought it was very good and sent it to several serial entrepreneurs who have been through the naming fire multiple times.
They also thought it was excellent and said to share it.
So I am.
Now click the link.
Image credit: Wharton
