Entrepreneurs: What are You Selling?
by Miki Saxon
Do you love technology? Do you long for or live on technology’s bleeding edge?
Which comes first in your mind, the technology or the problem it addresses?
Too many entrepreneurs’ focus is 80/20—80% technology and 20% problem.
“To me, the computer is just another tool. “It’s like a pen. You have to have a pen, and to know penmanship, but neither will write the book for you. —Red Burns, the “godmother of Silicon Alley” and head of NYU’s Interactive Telecommunications Program.
The problem is the book and the book is what you’re selling.
Your buyers/customers/users don’t care about the technology—at best they won’t notice it; at worst they can ignore it.
They will care about the book; about the story it tells and the experience it offers.
It is the book they will pay for—not the technology.
And it is the book that others will invest in.
Flickr image credit: brewbooks
