Ads that Sell
by Miki SaxonMost people who watch major media agree that 90% of the ads are bad—and that’s being generous.
Ignoring the drug ad, which I despise, they rarely inform and certainly don’t entertain.
A self-confessed Francophile, who spent much of her time in France, once told me that there are no commercial breaks during a program, but are grouped together in a block before and after, but that most people willingly watched them.
That means they had to be entertaining enough to attract a non-captive audience and excellent at selling their product.
Having watched dozens of French ads, along with ads from other countries, I can honestly say that even our Super Bowl ads rarely compare.
They are creative and often humorous.
Some would be termed to risqué for the US (our moralists and hypocrites have a loud voice).
Here’s a recent favorite that you’ll never see here.
Out of 14,580,970 viewings and counting, it has 32,042 thumbs up and 1,090 down.
If the ad was here I guarantee that the moral cops and feminists could mount a better showing.
YouTube image credit: contrexFR
