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Scott Brown and Gender Parity

by Miki Saxon

Scott-Brown-nudeOut of all the commentary regarding Scott Brown’s win in Massachusetts my favorite came from the Washington Post’s Monica Hesse, who pointed out that a woman who had posed nude for a major magazine probably wouldn’t be elected or recalled—even if she wasn’t nude.

The pictorial in question is a much-circulated 1982 centerfold from Cosmopolitan magazine, in which Brown was declared “America’s Sexiest Man.” In a two-page slice of beefcake, the then-22-year-old reclines on a blanket with nothing but a serendipitously-placed wrist covering his manly bits. … Cosmo offered a new campaign slogan: “Vote for Brown. He Has One Hell of a Stimulus Package.” … If Brown had breasts, the media and public response might have been more virulent.

(Hesse also hosted an online discussion here.)

No matter where you look on planet Earth you’ll find a double standard and a glass ceiling and it won’t change any time soon when the only motivating source is hope.

That’s why other countries are using legislation and quotas to move the gender issue forward.

  • France’s parliament is considering a law that would force big companies to appoint women to 40 per cent of their boardroom seats.
  • Norway introduced a 40 per cent rule in 2002 when women accounted for only 6 per cent of board seats there.
  • Spain has also just passed a similar law.

Germany is turning tradition on its head in a move to draw more women into the workforce. The driving force is demographics—one of the lowest birthrates in the world—while the method—extending the school day—may seem quaint to other countries it’s breaking a centuries old tradition and working.

A new survey of 22-35 year-old American women finds an upbeat attitude towards the future in terms of personal satisfaction.

Nearly all, 94 percent, believed they could achieve a balance between a satisfying professional career and a gratifying personal life.

When asked to rank barriers to their careers, 12 percent cited marriage, 19 percent said maternity policies and 30 percent named pay scales.

But that says nothing about the role women will play outside of their own lives.

Across the developed world, a combination of the effects of birth control, social change, political progress and economic necessity has produced a tipping point: numerically, women now match or overtake men in the work force and in education.

Will the convergence of these forces be enough to change the MAP (mindset, attitude, philosophy™) of the men who still control the global business and political arenas?

Or will viable gender parity have to wait until they’re not only retired but dead?

What do you think?

Image credit: The Political Class

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