Restaurants have much in common with other businesses, especially when it comes to innovation. Like lemmings they copy each other, trying to keep both customers and the Center For Science In The Public Interest happy. Not an easy task.

However, anyone who ever watched Diners, Drive-ins and Dives on the Food Channel knows that not all toe the line; there are plenty that focus on pleasing the former and say to hell with the latter.

It’s called thinking way outside the box and the Heart Attack Grill in Chandler, AZ is the leader of the ‘to hell with’ pack.

Heart Attack Grill is a great example of how an innovative combination of delicious, socially unacceptable food and a culture of exceptional customer care turned a restaurant into a destination and a major hit with people who aren’t intimidated by the food police.

Watch CBS Videos Online

Image credit: Image credit: CBS News

This entry was posted on Friday, September 18th, 2009 at 1:30 am and is filed under Business info, Culture, Innovation, Motivation, Retention. You can follow any responses to this entry through the RSS 2.0 feed.
Tags: culture of innovation, customer care, out of the box, superb customer service
You can leave a response, or trackback from your own site.