Seize Your Leadership Day: Barack, Inc.
by Miki Saxon
I was delighted when I was sent a free copy of Barack, Inc.: Winning Business Lessons of 
the Obama Campaign to review. Not just because I voted for him, but because this is a book about how to sell change, major change, to strangers and in doing so turn them into a community of supporters.
That’s what Apple did with the iPod and that’s what every CEO recognizes as being of paramount importance.
In a post last summer I said, “You must constantly change MAP (mindset, attitude, philosophy™)—your own, your people’s and your culture’s.
But it’s not just about managing change; it’s about creating a desire for it. It’s about creating an environment where changes are being driven by your workers, not just by you and your execs.”
That’s what Obama and his team did brilliantly and that’s why you should read the book.
Forget politics, think about the challenges your company faces. Survival isn’t enough.
The business world and consumer landscapes are changing—industries that downplay or ignore innovation to focus on survival and the status quo out of fear of upsetting their current business model are likely to be swept away by the transformation rocking the global economy.
To thrive, you need to engage your current stakeholders (investors, employees, vendors, current customers)—just as Obama did.
His success turned on three main points, he
- kept his cool under all provocations,
- applied social technologies, including blogs, texting, and viral videos, and
- made himself synonymous with what he was selling—change.
Obama allowed nothing to be set in stone and moved swiftly when the landscape changed.
One of my favorite examples was his choice to reject funding limitations, although he had previously said he would accept them. Why?
Because he realized that the amount of money he would raise via the Net more than compensated for McCain’s bashing him for the switch.
Now substitute ‘innovation’ for money and ‘quarterly results’ for bashing and give it some hard thought.
Read the book; adopt/tweak/adjust its lessons and tools for your company’s situation and then execute, because all the theory and examples won’t help unless you have the courage to use them.
Your comments—priceless
