The number 1 barrier to social media tools
by Miki SaxonImage credit: Sam UL
Yesterday, I wondered if the adoption of social media tools would parallel the spread, or lack thereof, of telecommuting and asked, “Is the problem truly generational? Age-related? A function of company size? Corporate culture?”
I believe that fear is the underlying, driving force behind not being willing to share, which, in turn, is the number one barrier to widespread use of social media tools.
People who fear often seek an antidote that doesn’t require them to change.
They see the antidote as power.
The source of power is control.
The only things worth controlling are money and information.
Money speaks for itself, whereas people at all levels, not just managers, alleviate their fear by finding ways to control the flow of information and they do this with little personal effort and at no perceived cost to themselves.
But fear is like a cancer in MAP (mindset, attitude, philosophy™) and will continue to grow unless addressed directly.
It may seem more difficult to make changes to your MAP, but the end result of changing it is far more valuable and lasting then the short-term fix offered by power—which is ethereal at best and imaginary at worst.
I can help if you or someone you know is dealing with fear and wants a lasting solution, feel free to call me at 866.265.7267
