Entrepreneurs: a Look at What’s Up
by Miki SaxonA look at what entrepreneurial minds are doing, whether they are starting a company or work at an innovative enterprise.
In May I wrote that graphene has the potential to change the world and it seems that Elon Musk plans to take advantage of it.
Tesla could soon achieve this 500-mile battery thanks to a development in graphene-based anodes, which can reportedly quadruple the density and output of lithium-ion batteries.
When I wrote about Ryan Grepper’s Kickestarter campaign to fund his reinvention of the lowly cooler in July he had raised $5M and counting. It ends tomorrow and is the most highly funded campaign ever.
However, with the financial support of 48,971 backers, Coolest Cooler has raised a whopping $10,362,461 — making it 20,721% funded. And the campaign doesn’t end until Friday.
The reinvention of the boring, unsexy butter knife is cool enough to attract boring non-shoppers with no little-to-no interest in the trendy—such as my sister. The attraction comes from the fact that it solves an annoying problem—something entrepreneurs should give more thought to doing.
The Stupendous Splendiferous ButterUp, a butter knife developed by Australia’s DM Initiatives, has a built-in grater that is designed to soften butter and make it easier to spread.
Four college guys have developed a solution for women to a problem created by guys. It’s a badly needed product that gives women a simple way to know if their drink has been doctored.
The polish — called “Undercover Colors” — will change shades if it becomes exposed to a drugged drink. (…) Simply dip your finger in the liquid. If the polish changes colors, you’ll know not to keep sipping.
When it comes to large company innovation, I’m not sure who is more impressive.
The giant that re-imagined one of the most necessary and embarrassing products on the market today or the ad agency that created a hip way to get the word out.
The company is Kimberly Clark, the product is adult diapers and the agency is Ogilvy & Mather”s New York office.
Adult diapers are used by all ages, often due to injury, and the younger the user the greater the embarrassment at the check stand.
Nearly half of those who experience some form of urinary incontinence are under 50, according the brand. Among the causes are, for women, weakened pelvic muscles that can stem from pregnancy and childbirth and, for men, prostate cancer.
Here’s the ad.
YouTube credit: Depends
