Entrepreneurs: Ryan Grepper and the Coolest
by Miki SaxonRyan Grepper’s Coolest is proof that necessity is the father of invention.
Not that his invention is a necessity and it won’t save the world or even a little bit of it, but it will make your summer fun easier.
The original galvanized metal cooler was patented in 1954.
Coleman introduced a plastic liner in 1957 and wheels were added a couple of decades later.
But nothing, including the fancy electric versions, even comes close to Grepper’s Coolest.
There are far more moving parts to manufacturing a complicated product such as Coolest, which Grepper seems to understand.
It’s also nice to see a “real” product from a twenty-something that while focused on fun will generate revenue through sales, not ads.
Obviously, others agree. Coolest has raised over $5.5 million dollars from more than 29,000 people—and the campaign still has 42 days to run.
Coolest is definitely a global business in the making.
I’m sure it won’t be long before he will have to choose between building a company and selling or licensing his technology.
What would you do?
Image credit: Coolest on Kickstarter
