If the Shoe Fits: Being Trustworthy
by Miki SaxonA Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here
Cheating is nothing new, and perhaps the fact that cheating is so universal at all levels of school is partly responsible for the easy slide into various types of corporate cheating like Facebook’s infamous privacy stunts and its gaming words.
Many of Google’s recent actions seem to violate its “don’t be evil” mantra.
And according to Marco Camisani Calzolari, a corporate communication and digital languages professor in Milan, 46% of followers of corporate Twitter accounts are bots.
“The number of followers is no longer a valid indicator of the popularity of a Twitter user, and can no longer be analyzed separately from qualitative information.”
Startups live or die based on their creativity, but studies have linked creativity and unethical behavior.
The financial industry may lead the pack when it comes to behaving unethically, but they certainly don’t have an exclusive on unethical behavior.
Company executives are paid to maximize profits, not to behave ethically. Evidence suggests that they behave as corruptly as they can, within whatever constraints are imposed by law and reputation.
Now it seems that the sleeping giant, AKA, the public, AKA, your customers, are waking up to the problem and their trust levels are plummeting—with cause.
Customers and users have no reason to blindly accept your word that you’re trustworthy, so don’t expect them to.
Companies from startups to giants have to prove they are trustworthy—not once, but over and over as long as they are in business.
Option Sanity™ is trustworthy.
Come visit Option Sanity for an easy-to-understand, simple-to-implement stock allocation system. It’s so easy a CEO can do it.
Warning.
Do not attempt to use Option Sanity™ without a strong commitment to business planning, financial controls, honesty, ethics, and “doing the right thing.”
Use only as directed.
Users of Option Sanity may experience sudden increases in team cohesion and worker satisfaction. In cases where team productivity, retention and company success is greater than typical, expect media interest and invitations as keynote speaker.
Flickr image credit: HikingArtist
October 14th, 2013 at 1:16 am
[…] the years I’ve written about the prevalence of cheating in all its various forms, whether in business, personally or at […]