In a series of studies, Francesca Gino and Dan Ariely found that inherently creative people tend to cheat more than noncreative people. Furthermore, they showed that inducing creative behavior tends to induce unethical behavior. HBS Working Knowledge

Not good news when your goal is to increase creativity in your people, but not really surprising.

When we think actively, we see more possibilities, and that includes ways to gain an advantage – a survival mechanism. When we think passively, we don’t see the possibilities, so we follow the rules. –Deb Pekin, Change Manager, Kraft Foods Inc (from a comment)

Creativity isn’t a faucet that can be turned off when it’s inconvenient—it’s part of a person’s MAP; it’s who they are, so they will apply it across the board.

“Dan and I are of the hope that managers will start thinking about how to structure the creative process in such a way that they can keep ethics in check, triggering the good behavior without triggering the bad behavior.”

That’s one approach.

Perhaps a better one is to build a strong ethical culture first and overlay it with a culture that encourages creativity and innovation.

One of the most important things is to make sure that unethical behavior is not tolerated, let alone rewarded; in fact, in some cases it should be terminated.

Of course, that means ethics would trump expediency; not the most common scenario in modern business.

Flickr image credit: zedbee

This entry was posted on Tuesday, December 20th, 2011 at 1:15 am and is filed under Culture, Ducks In A Row, Ethics. You can follow any responses to this entry through the RSS 2.0 feed.
Tags: building culture, creativity, culture of innovation, ethical, unethical
You can leave a response, or trackback from your own site.