If, like me, you wonder if there is anything to stop tech from its all-consuming forward march, there may be.

Tech needs two things to keep going

• workers and
• users

So what happens when those segments start rebelling?

There’s a tech backlash best seen in the newest crop of workers.

“Working at Google or Facebook seemed like the coolest thing ever my freshman year, because you’d get paid a ton of money but it was socially responsible,” said Chand Rajendra-Nicolucci, 21, a senior at the University of Michigan. “It was like a utopian workplace.”

Now, he said, “there’s more hesitation about the moral qualities of these jobs. It’s like how people look at Wall Street.”

“It felt like in my freshman year Google, Palantir and Facebook were these shiny places everyone wanted to be. It was like, ‘Wow, you work at Facebook. You must be really smart,’” said Ms. Dogru, 23. “Now if a classmate tells me they’re joining Palantir or Facebook, there’s an awkward gap where they feel like they have to justify themselves.”

Audrey Steinkamp, a 19-year-old sophomore at Yale, which sends about 10 percent of each graduating class into tech, said that taking a job in Silicon Valley is seen as “selling out,” no different from the economics majors going into consulting who are “lovingly and not-so-lovingly called ‘snakes.’”

“The work you do at a place like Facebook could be harmful at a much larger scale than an investment bank,” Ms. Dogru said. “It’s in the pockets of millions of people, and it’s a source of news for millions of people. It’s working at a scary scale.”

Oops, seems that the moral considerations of where to work are of much more importance for both college and grad students.

Agriculture is supposed to be a market “ripe for disruption,” including tractors that do everything except scratch your back.

You’d think farmers would be cheering.

Instead they are searching out tractors made in the 1970s and 80s that are more profitable to use.

Tractors manufactured in the late 1970s and 1980s are some of the hottest items in farm auctions across the Midwest these days — and it’s not because they’re antiques.

Cost-conscious farmers are looking for bargains, and tractors from that era are well-built and totally functional, and aren’t as complicated or expensive to repair as more recent models that run on sophisticated software.

And it’s the “sophisticated software” they don’t want.

But tractors from the 1970s and 1980s aren’t so dramatically different from tractors produced in the 2000s, other than the irksome software, and at a time when farmers are struggling financially, older tractors can make a lot of business sense.

Both are good news.

Constricting the worker pipeline at one end and a user rebellion at the other are two of the few things that can act as Daniel to tech’s Goliath.

Image credit: Roger W

Last week Kristen King asked Should Religion Be Part of Your Brand? She said “I wish companies would keep their religious views to themselves…[it’s] unprofessional and it makes me angry.”

It makes me more than angry.

Kristen used Covenant Transport and a design element on their truck that says “It Is Not A Choice It Is A Child” as her example (read her post, I’m not going to repeat it all here).

One of the comments said, “To try to dictate that I should not stand up for the rights of human beings is tyrannical… Would you want to work with a practicing Murder?”

But as Kristen says, “Morality and ethics according to whom?”

Last year in Are ethical values set or fluid? I said “Universally, murder has always been considered bad, but what constitutes murder is ever changing.”

For centuries killing your wife was considered bad taste, but since she was property it wasn’t a crime; certainly killing your slave wasn’t murder in ancient times and in the pre-Civil War days it depended on where you lived and what you believed.

The Army of God thinks it’s OK to bomb abortion clinics and kill the staff, while Osama bin Laden wants to kill “infidels.”

Religion, like sex, used to be private. Now it is evangelized, advertised and promoted the same way as any other commercial product.

But commercial products don’t vilify you for not buying them.

As I said in my comment, “I am so tired of having almost every person I meet explain to me why
1. I’m a horrible person because I don’t have “the true faith” and will go to Hell.
2. The only true faith is their version and if I don’t switch I’ll go to Hell.
3. They’ll pray for me.
I find number three the most insulting, since it dismisses everything else and assumes their superiority.”

Some defend religion in business as nitch marketing, but where is the line drawn? I’ve been on the receiving end when a “Christian” business owner found out that I didn’t share his beliefs. Fortunately, the court didn’t agree that the differences were an acceptable reason for violating a contract.

There may be valid reasons to mention religion, such as Hebrew National (mentioned by one commenter), but Hebrew National doesn’t spend its money lobbying to make kosher the law of the land.

I passionately subscribe to S.G. Tallentyre’s (not Voltaire) statement, “I disapprove of what you say, but I will defend to the death your right to say it,” only I don’t disapprove, I just disagree.

What I disapprove of is the effort to cram it down my throat; to claim that YOUR morality, YOUR judgments, YOUR beliefs are CORRECT and should color every decision I make or become the law of the land.

What do YOU think?

Your comments—priceless

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Image credit: similarlee  CC license