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Just What You Need

Wednesday, May 15th, 2019

Remember Juicero? The company that, in three years (2014-2017), burned through $120 million of venture funds building a $700 juicer requiring a special juice packet for each glass.

Following in that product’s footsteps, robotics company Vincross is planning to apply some of their consumer product knowledge to create a new product that is the equivalent of the Jucerio, except it will probably cost more.

The HEXA Plant is designed to look like a six-legged spider and can help anyone keep up with their plants even if they don’t have time to keep up with them. (…) Not only will the planter carry itself into the sunlight when needed – but it will find shade if the plant gets too hot. (…) The robotic planter is designed to stomp around or throw ‘tantrums’ when it is out of water…

The original HEXA robot sells for $949, so it’s unlikely the planter will cost less.

Here’s the robot, use your imagination to turn it into a plant pot.

And start saving, so you can finally have a plant that doesn’t die.

Video credit: HEXA

 

 

 

 

Entrepreneurs: Juicero — Innovation for the Rich

Thursday, April 7th, 2016

Juicero

Have you heard about Juicero?

A Silicon Valley-style solution for eating healthier.

“Today over 90% of Americans fail to consume the recommended servings per day,” founder and CEO Doug Evans wrote in a Medium post to unveil Juicero. “We call this the Produce Gap, and though there are many causes for it — from how food is marketed and subsidized to where it’s distributed — one of the primary reasons people don’t eat enough fruits and vegetables is that they see it as inconvenient. … And that’s what Juicero is all about. We’ve made it our mission to help people attain optimal health by making it easier for them to consume fresh raw foods in the most convenient way possible.”

And it does for a mere $700, plus whatever each juice packet costs (one packet = one glass of juice).

Entrepreneurs love to talk about changing the world and some actually do make a difference, but this isn’t going to help those in need — it’s a product for the haves.

The goal is to bring the cost down to $200, plus packets, which still requires a considerable amount of disposable income.

Those involved are a who’s who in the Valley.

He had a lot of help though from some Silicon Valley greats who weighed in on the design, including Apple’s Jony Ive along and famed tech designer Yves Béhar. The years spent perfecting it have been supported by venture capital that’s approaching $100 million from top tier investors like Artis Ventures, Kleiner Perkins Caufield & Byers, GV (formerly Google Ventures), Thrive Capital and Campbell Soup Company, among others. The co-founder of smart thermostat Nest, Matt Rogers, is a Juicero investor and board member.

The ultimate juicer for the 1%, in other words, for themselves.

Talk about self-indulgent masquerading as public interest.

Maybe someday a model will emerge for the next 25%, but products like these will never change the real world or the health of the rest of us.

Image credit: Juicero

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