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Entrepreneurs: AO GoingGreen

Thursday, October 6th, 2011

This is a guest post by Patty Block. Patty is working with me introducing Option Sanity to the entrepreneurial community.

Attending any of the AlwaysOn conferences is always valuable, obviously for the networking, but especially for the learning and GoingGreen was no exception.

If you are interested in what’s happening in green technology, Going Green was the place to be.

I met CEOs and entrepreneurs; heard about new approaches to solving serious problems—both domestically and globally.

The AlwaysOn Top 200 GoingGreen winners are good examples of companies that are taking a leadership role implementing eco-friendly CleanTech solutions.

From BigBelly Solar (eliminates the waste in waste collection) to Green Plug (provides a universal power converter…get rid of all those extra energy devices), all of these emerging companies are changing the way we work, live and play.

Congratulations to all winners. It will be exciting to see how the 2011 Top 200 innovations are adopted and evolve.

On a more general level, how do you get the most from a conference you attend?

By listening; stop talking, stop looking around and just listen.

Listen not only in the breakout sessions where it is expected, but on the show floor and in restaurants and bars when you are grabbing a beer at the end of an exhausting day.

Many attendees are so focused on talking about their latest ventures that they miss a lot of important stuff.

The best way to get someone to listen to you?

First listen to them.

Image credit: AlwaysOn

Why Solar Power Works In Germany

Thursday, October 15th, 2009

Today is Blog Action Day and the topic is Climate Change, so I asked Chris Blackman, a strategic consultant who specializes in finding both private and public funding for the green and clean technology sectors, to tell us about a country that has used US-invented technology and incentives to become a global solar leader.

Chris also provides compelling background on a subject that enrages me—sacrificing one limited resource for another.

From Chris…

In 1940 Russell Ohl, a scientist at Bell Labs, invented the photovoltaic cell.

So why is dark, rainy Germany a world leader in installed photovoltaic solar panels and solar manufacturing equipment instead of the US?

I work in the sector and am frankly astonished that anyone would even say the words ‘Germany’ and ‘solar power’ in the same sentence.

Germany became a solar leader by use of a feed-in-tariff. Many panelists at the AlwaysOn going green conference in San Francisco last month derided this promising incentive to encourage the adoption of clean energy technologies.

To learn more I contacted Sebastian Britting, a visiting graduate scholar at Columbia University, who will publish the results of his thesis analyzing all the economic and ecological implications of America emulating Germany’s success implementing this program.

How does a feed-in-tariff work?

Sebastian explained “the utility companies are forced through legislation to accept clean sources of energy generated by individuals, provide access points where the individual can feed the energy into the grid and pay the individual a premium for the energy they have generated.”

Germans quickly latched on to this program because it is a guaranteed source of income. This is clearly demonstrated by the year-on-year increase in solar technology equipment in German homes: 40% for the each of the last three years.

The benefits of adopting feed-in-tariffs in Germany don’t end with personal profit, “Germany created 280,000 new jobs since implementing this incentive and is today at the forefront of innovation in the solar energy industry.”

The same program that rewards customers for generating their own electricity also allows the utilities to reallocate the cost of buying it by spreading it out to all of their customers.

“That price increase was 1.38 [Euro] CENTS per kilowatt in 2008, a price increase of less than five percent.”

Stated another way, the program adds just $1.69 to the average German’s monthly electric bill. The average electricity price increases slightly for everyone but Sebastian emphasizes, “This is not a tax and spinning it as such is attempting to make a deliberate distortion.”

This price increase does not go on forever: “It is temporary and when the newly installed generators pay for themselves which is over a 20 year period, the price increase will phase itself out.”

Tellingly, 97% of all Germany’s solar power is captured using solar photovoltaic (PV) cells. PV is highly efficient under the most stressful conditions offering very little sunlight and little water.

Germany receives about 60% of the sunlight that the United States receives, yet even the brightness of a cloudy day provides enough light for the PV cells to generate electricity.

And since the only water required by PV cells is for cleaning the panels from time to time, a little rain acts as an automatic maid.

America invented this technology, so why haven’t we capitalized and profited from it?

What do you think?

Image credit: Blog Action Day

AlwaysOn Going Green ’09 Intro

Tuesday, September 15th, 2009

Each year AlwaysOn produces several high profile events. One is the premier technology event Stanford Summit that KG Charles-Harris covers for MAPping Company Success.

But there are many types of technology; Going Green brings together those active in what is called green tech and clean tech. Those fields are of critical interest for many reasons, to I prevailed on Chris Blackman to attend and share her impressions with you.

About Chris

Chris is a strategic consultant specializing in the positioning of clients for the acquisition of capital – private and public sources of funding – in the green and clean technology sector. Chris is a graduate of Columbia University having studied Political Science and International Relations. To date, Chris has written proposals in the green and clean tech space for a variety of water projects but is interested in a wide variety of topics. Her interest is piqued when there are projects at the intersection where green and clean tech meets the infrastructure.

Chris will be looking especially hard at these pressing questions:

  • What is being done in the green and clean tech space?
  • Who is financing the new startups and which kinds of start-ups are receiving funding?
  • What will be the impact of funding clean tech companies in the United States?

About the conference

AlwaysOn’s Going Green, founded by Tony Perkins of RedHerring repute, is a three day conference in the San Francisco Bay area that explores who is in the green and clean tech space and who is funding what in its myriad sectors. The conference can be viewed daily for free; if you have a webcam and mic you can be seen, join in and ask questions.

This year’s keynote speaker for the opening ceremony was R. James Woolsey. The former cabinet member of the Clinton administration analyzed the need for green technologies that continue to use existing infrastructure and the importance of developing green and clean technologies, which encourage local self-sufficiency on the community level.

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