The world it is a’changin’. When Richard Barrett joined MAPping Company Success last fall his first post was Tsunami of Changes for 2009.

Richard reads widely and when we were talking today he commented that he thinks the situation is even more complicated.

I asked what he meant and as I listened to him I realized that this was information that you could use when creating strategy.

Part of what Richard was saying was that “this time it’s different.” Part of this downturn is cyclical, with its scope extended to a global impact because the world has shrunk, but the balance is far more fundamental—more similar to the industrial revolution.

And it is that part of the current downturn that he’ll be exploring.

Richard is the first to say that he doesn’t have the answers; in fact, it’s difficult to formulate the correct questions (without which there can be no answers) without a radical shift in thinking.

He will be offering his evaluation of fundamental changes to how business is done, employees are managed, customers and markets are addressed, and even how investments are handled.

Join Richard as he explores the basic shifts he sees happening, shares his own struggle to reformulate some of his lifelong attitudes to fit the business world after this global tsunami withdraws.

Whether you agree with him or not, you don’t want to miss his Briefings and the opportunity to weigh in with your own thoughts.

Image credit: sxc.hu