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Few people put much thought into organizing meetings, whether company-wide, department or team. The best create an agenda, but little beyond that.

If this sounds familiar, you need to think again.

The idea that meetings need to be consciously designed as does any successful, productive business process is addressed by Business Week Innovation.

More new age voodoo?

According to Debra Dunn, a 22-year veteran of Hewlett-Packard, “Meetings have tremendous symbolic power.”

Robert Sutton, an expert in organizational behavior and author of, most recently, The No Asshole Rule, says, “If you destroy the culture, then you destroy the company.” (Both teach at Standford University.)

Read the story and the Playbook and compare your attitude, approach and most importantly results to the case study presented.

How do your meetings measure up?

What changes would make them more productive?