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Archive for September, 2019

Miki’s Rules to Live By: Today

Wednesday, September 4th, 2019

https://en.wikipedia.org/wiki/File:Eleanor-Roosevelt-WH-Portrait.jpg

Does today matter all that much when there’s a tomorrow in the wings?

Yes, no question about it.

Setting aside the fact that tomorrow doesn’t come with a guarantee, what about a more personal take on the idea.

Eleanor Roosevelt summed up the importance perfectly.

“Today is the oldest you’ve ever been, and the youngest you’ll ever be again.”

Probably one of the most important sentences you’ll ever hear.

Don’t forget it — live by it.

Image credit: Wikipedia Commons

Ignoring Markets

Tuesday, September 3rd, 2019

https://www.flickr.com/photos/rosenfeldmedia/11496728413/

I watch TV on a 27” screen. I don’t like large screens and I have no interest in watching on a smartphone or even an iPad.

I also have rotten hearing, so I use closed captioning.

Did you know there are 35 million people like me in the US?

Not a giant market, but not one to completely ignore, especially when you add in all their relatives, friends, etc.

Yet that is what most advertisers do.

How do I know?

Because they don’t bother with captioning.

Congress requires video programming distributors (VPDs) – cable operators, broadcasters, satellite distributors and other multi-channel video programming distributors – to close caption their TV programs.

But not ads.

It’s not just that they don’t care about us (the hearing impaired), but it’s an active insult along the lines of hearing impaired = can’t/won’t purchase.

Think I’m exaggerating?

Women’s fashion couldn’t be bothered designing for curvy women, because if they cared how they looked they would lose weight/didn’t care about fashion/no money/ignorant/dumb, until it was the only market that offered growth — and the growth is enormous.

Even so, fashion doesn’t caption its ads, nor do automobiles, retail, financial, communications companies, sports equipment, food, the list is endless, although there are exceptions in every category.

Who always captions?

Drug companies (of course).

Granted, it’s changing, but very, very slowly.

Image credit: Rosenfeld Media

Golden Oldies: The Story Of Labor Day

Monday, September 2nd, 2019

https://en.wikipedia.org/wiki/Pullman_Strike#/media/File:940721-remington-givingthemthebutt-harpersweekly.jpg

Poking through 11+ years of posts I find information that’s as useful now as when it was written.

Golden Oldies is a collection of the most relevant and timeless posts during that time.

Labor Day started as a sop to the working masses after a strike was broken using Federal troops. When I was young Labor Day was an actual holiday when businesses closed. Fast forward to today and for many it’s a workday like any other and a great reason for businesses to have sales.

Read other Golden Oldies here.

Have you ever taken time to wonder why there is a holiday dedicated to people who work?

No?

Then before you get too caught up in shopping, beer and BBQ, take a minute to learn exactly where the holiday comes from.

It’s the result of an 1894 labor strike against the Pullman Company (think aspirational, luxury private railroad cars).

Engineer and industrialist George Pullman’s workers all lived in company-owned buildings. The town was highly stratified. Pullman himself lived in a mansion, managers resided in houses, skilled workers lived in small apartments, and laborers stayed in barracks-style dormitories. The housing conditions were cramped by modern standards, but the town was sanitary and safe, and even included paved streets and stores.

Then the disastrous economic depression of the 1890s struck. Pullman made a decision to cut costs — by lowering wages.

In a sense, workers throughout Chicago, and the country at large, were in the same boat as the Pullman employees. Wages dropped across the board, and prices fell. However, after cutting pay by nearly 30%, Pullman refused to lower the rent on the company-owned buildings and the prices in the company-owned stores accordingly.

Federal troops used extreme force to break the strike resulting in 30 deaths, while rioting and sabotage left 80 million dollars worth of damage in its wake.

Indiana state professor and labor historian Richard Schneirov said President Grover Cleveland’s decision to declare Labor Day as a holiday for workers was likely a move meant to please his constituents after the controversial handling of the strike. The president was a Democrat, and most urban laborers at the time were Catholic Democrats.

Congress approved (knowing their constituents would also be pleased).

Makes you wonder what the current president and congress would do.

Image credit: Fredrick Remington via Wikimedia Commons

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