Poking through 11+ years of posts I find information that’s as useful now as when it was written.

Golden Oldies is a collection of the most relevant and timeless posts during that time.

Bad writing isn’t age related. Bad writing spans all ages and keeps getting worse. You deal with it daily in email, web content, hardcopy marketing material, resumes, and, the worst, information and instructions from the boss. Decoding bad writing is not only time-consuming, but can also be downright scary if a design change or product launch depends on it.

Read other Golden Oldies here.

Bosses, business coaches, academics, bloggers and many others bemoan the lack of communications skills in Gen Y, especially written communications, but they have plenty of company in preceding generations.

Not just bad writing, but opaque writing, the kind that leaves readers scratching their heads wondering what they are missing.

Of course, I shouldn’t complain, since one of my company’s most popular products is Clarity RE-writing, which involves using the fewest possible words to present even the most complex information in the most understandable way.

Who are the worst writers?

Granting that many of Gen Y don’t understand the difference between writing and texting, I find lousy writing much more offensive when it comes from those who (should) know better.

And while the more lofty their position the more offended I am, I save my greatest reaction for those old enough and senior enough to know better who work in the field—in other words, they are, or should be, professional communicators.

Charles H. Townsend, the chief executive of Condé Nast Publications, which includes Vogue, The New Yorker and Vanity Fair, is such a one. He recently sent a 500 word memo to his staff, here is a sample from it.

“…a consumer-centric business model, a holistic brand management approach and the establishment of a multi-platform, integrated sales and marketing organization.”… “To optimize brand revenue growth, we will shift responsibility for single-site, digital sales and marketing to the brand level. Publishers can now fully leverage their offerings across all platforms.”

Don’t feel badly if you aren’t sure what he is trying to say, his staff wasn’t sure, either.

If you want to write clearly here is some quick and basic guidance.

• • • Avoid jargon;
    • shun multi-syllabic words;
    • use short, simple sentences;
    • pass on large blocks of text, especially on the Net;
    • spell check everything; and, most importantly,
    • never forget that most people scan and don’t actually read.

Image credit: Karin Dalziel

This entry was posted on Monday, April 22nd, 2019 at 10:15 am and is filed under Communication, Golden Oldies. You can follow any responses to this entry through the RSS 2.0 feed.
Tags: clear communications, good writing, jargon, writing
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