Word Data
by Miki Saxon
Content marketing depends on words — the correct words — to produce the preferred response.
There are two inherent problems when choosing the best words.
Words don’t necessarily mean the same thing, or impart the same weight, even when the language is native, e.g., US and UK.
Two countries separated by a common language
An identical study was published by YouGov UK last week, and comparing the results reveals that the stereotype of Britons being less enthusiastic generally holds up – except for the very most positive words.
For the 31 words that scored below 8/10 in both countries, Britons gave 28 of them a lower average score than Americans did. However, for the nine highest ranked words Britons rated eight of them more positively.
I’ve written before on the lessons learned from those who ignored the differences.
As a wordsmith myself, I hope this information proves useful to you when you’re crafting your next message — or at the least provides food for thought.
Image credit: YouGov
