Believe Me (Too)
by Miki SaxonI had something else planned for today, but two things, took precedence.
First, I had coffee with some guys and they started in about how overblown the whole “he touched me” thing had gotten. There were five of them, two said it had been blown up by the media, two thought the women had a point and the fifth said it was all feminist crap from a bunch of man-haters.
I accidentally spilled my coffee on him (it really was an accident; I choked on the sip I was taking when he said that and spilled it), which broke up the party.
So I came home, looked at some news articles and found one that was so relevant I had to share it with you.
Schweppes hired the Ogilvy ad agency to learn how often women in Brazil were groped on an average night out. Ogilvy used tech to do the job.
For the project, titled “The Dress for Respect,” researchers built a dress embedded with sensor technology that tracked touch and pressure. The information was then relayed to a visual system so that researchers could essentially track harassment in real time. (…) In just under four hours, the women are touched a combined 157 times.
Men were surprised/shocked, couldn’t believe it.
The article has a link to a Twitter posting of the video, but it’s the comments that are worth reading.
Launie Woodruff (@launie_woodruff) really nailed it.
Instead of spending all that time and money on this dress they could just, oh, I don’t know……BELIEVE WOMEN when they say they’re being harassed.
As the chain letters always say, send this post, or the links, to every guy you know.
Video credit: Ogilvy Brazil
