Visual BS Jargon
by Miki SaxonYesterday’s post about BS jargon seemed to be replayed in a pictorial of the atrocious, say-nothing advertising that graced the booths, many of which gave no hint as to the product.
Quartz reporter Mike Murphy summed it up nicely.
It’s like these companies spent hundreds of thousands of dollars to secure booths at CES, and then forgot to pay anyone to actually market whatever they were selling.
This is one of the most jargon laden.
You can check out the rest here.
Murphy was wrong on one point.
The companies probably spent as much, possibly more, on message creation.
And advertising companies don’t give refunds.
Image credit: Quartz
