Entrepreneurs: Reality vs. Wishful thinking
by Miki Saxon
For years I’ve interacted with entrepreneurs from the US and other countries. And while they have many traits in common, there is one that never ceases to amaze me — their approach to their users.
Maybe ‘approach’ is the wrong word; perhaps attitude or interpretation or wishful thinking is closer.
Your users are who they are, not who you want them to be.
That means it doesn’t matter if you/your friends/peers think it’s cool.
Or that you/your friends/peers like the style/fashion/etc.
That’s why Lean Methodology says to get out of your office, your comfort zone, and talk to your market.
Actually, rather than talking, you should listen to your market.
Truly listen.
Hear what they are really saying, instead of hearing what you want to hear.
Doing the latter has sunk many a startup.
Be sure to come back tomorrow for a look at some of them.
Image credit: Ky
