Ducks in a Row: Why ‘Why’ Itself is Often a Solution
by Miki Saxon
A post in Forbes / Entrepreneurs by Jane Chen talks about the importance of knowing your ‘why’.
In my personal experience, this “why” is so important because it helps you rally people behind your mission. It gives you purpose and meaning. It helps you make the right decisions. And when things get hard, as they inevitably will as an entrepreneur, the “why” keeps you going – especially in those moments when you want to give up.
‘Why’ isn’t only for entrepreneurs; it’s always been a high priority item to me personally and should be embedded in every company’s culture.
But finding the ‘why’ isn’t exactly a popular pastime; in fact, for many it’s positively uncomfortable.
Of course, many of the things that are good for us are uncomfortable.
‘Why’ not only provides purpose and meaning, it also spurs innovation, solutions and closure.
So, the next time you are faced with a need for motivation/inspiration or a problem/challenge/angst/confusion find your way past by first identifying the ‘why’.
You may need to go no farther.
Flickr image credit: steve p2008
