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Different Hoops, Same Control

by Miki Saxon

https://www.flickr.com/photos/topgold/5534004979/

Way back in the early 1980s, when companies were far more sensitive, not to mention controlling about appearance, “Roy” asked me if it was a good idea to shave the beard he’d had for 15 years for an interview.

I said sure, as long as he didn’t intend to grow it back. He responded that his wife loved the beard would probably divorce him if he didn’t re-grow it. I told that Roy shouldn’t shave.

Back then, hair was cut, grooming polished up and tattoos covered when interviewing.

If you think things have changed, think again.

People are still jumping, just though different hoops.

These days they’re rushing to clean up their social media history.

Brand Yourself’s reputation tool, introduced last month, is a logical outgrowth of its business, said CEO Patrick Ambron. While the company launched in 2009 to help business and users massage their search results, Ambron says it now focuses on helping job seekers find and repair embarrassing blunders in their online past. Employers are increasingly screening  job candidates’ social media history for red flags, and it’s incumbent upon job seekers to scrub their posts of any blemishes, he said. Simply tightening the privacy restrictions may not help when some companies are demanding social media passwords from applicants.

For the heck of it I registered to see how it works. It gave me a list of places I was identified, short, since I’m not on Twitter, Facebook, etc. At each one I had to say it was positive, negative or “not me.”

There were three “questionable” items and when I checked them I was left guessing why they were potentially damaging.

One wasn’t me, one an article from 1999 that appeared in the SF Chronicle, and one post from the Leadership Turn blog that I used to write and is archived here. There was nothing any algorithm could have taken exception to unless you could the work “sex” in a comment on the post, so I marked both “positive.”

If the word “sex” was what got flagged you have to wonder if it rates the same as the f-bomb and if WTF counts the same. If you’re interested my score was 700 (whatever that means).

I digress. The point of all this is that no matter how well you scrub the profile and social media under your control it won’t remove all the places to which it has migrated.

More importantly, no matter how you scrub your past you are still you.

Moreover, if a company is dumb enough to pass on candidates for the stupid stuff they did in college or even the more recent past, then perhaps you should see it as having dodged a bullet, as opposed to missing an opportunity.

Notice I said “stupid stuff.” Bragging about knocking your partner or kid around, etc. shouldn’t get a free pass.

Although it was not that long ago when people’s private lives were actually private.

Flickr image credit: Bernard Goldbach

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