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Guest Post: Our Heroes Have Always Been Cowboys

by Wally Bock

When I was five or six, every Saturday morning was the same. I’d strap on my trusty toy six-shooter over my pajamas, grab my cowboy hat, and mount the arm of my father’s armchair, which I thought of as my trusty steed. From that perch, I’d watch the Saturday morning cowboy shows on our black and white television. Like most of the rest of America, I loved my cowboy heroes. It took a while to understand how unrealistic they were.

The cowboys were all white guys, there wasn’t an African American, or a Mexican American, or a Mexican to be seen doing real work. In real life, about a quarter of working cowboys were African-Americans. And much of the dress, equipment, and the language of the working cowboy came from the Mexican vaqueros.

The cowboys I watched on television were all clean and wore fancy clothes. Real cowboys did a dirty job and wore clothes and used equipment to make it safer and easier.

Television cowboys had almost superhuman skills. They could ride a horse at a full gallop and shoot the pistol out of a bad guy’s hand at a couple of hundred yards. When the evildoer was trying to run away, they could whip out their trusty lasso and pull him off his horse. Every time. They never missed. They were heroes.

The cowboy heroes did super masculine things with grace. They knocked out bad guys with a single punch. The women in the shows were always attractive, but their primary role was to be rescued or protected.

You would think, if they had the usual set of masculine urges that there would be some chasing after the beautiful women who populated the television West. But no. When their work of rescuing and protecting was over, the cowboy heroes rode away, accompanied if at all, by their trusty sidekick. That’s weird.

Those heroes were great for me when I was five. Today, I’m not so sure they fit the world we want to create.

Let’s Broaden Our View of Heroes

There’s no reason we need to limit our definition of heroes to white men with superpowers. Women can be heroes, too. So, can people with every shade of skin tone imaginable. They have been throughout history.

Heroes don’t need superpowers, and they don’t need to be flashy. Some of our greatest heroes do quiet work that makes a difference in the world, like Dan Nigro on and after 9/11.

Cowboy Heroes in A Team-Centric World

Today, most of the world’s work gets done in teams, so you would think we would modify our idea of a hero. We haven’t. Instead, we’ve made the situation fit our fantasy rather than the facts.

We laud lone innovators like Thomas Edison and Steve Jobs, except they weren’t “lone” at all. Edison had the muckers and Jobs had hundreds of people at Apple. We laud the fighter pilot and forget the crew that keeps the jet flying and the pilot safe.

When US Airways flight 1549 was set down in the Hudson River, the pilot, Chesley Sullenberger, became the hero of the day. No one except Sullenberger wanted to talk about the contributions of the copilot or the cabin crew to making the landing safe and getting the passengers off the plane. No one wanted to bring up the training in the cockpit resource management that prepared those people to react as a team.

The all-knowing physician is another variation of the lone hero. That may make great TV drama, but it just doesn’t fit what we need. Atul Gawande is an author, surgeon, and professor. He puts the situation this way.

“We have trained, hired, and awarded physicians to be cowboys, when what we want are pit crews for patients.”

We’ve done that with managers, too. Except we don’t call them managers anymore. We call them “leaders,” that’s today’s hero-word. We expect those leaders to do the business equivalent of shooting the gun out of the evil-doer’s hand while riding at a full gallop.

Our Challenge Today

The world of the future will not belong to the superheroes, like the cowboy heroes of my youth. Instead, the work will be much less romantic but much more effective. Team leaders will learn that their job is to accomplish the mission through the group, not to do it all themselves. They’ll also learn that their job involves helping the individual team members succeed, develop, and grow.

None of that makes for good television. I’m pretty sure that no six-year-old today is sitting in his father’s chair spellbound by a TV drama about a leader coaching a team member. But that’s what effective leadership looks like.

Our heroes have always been cowboys, but maybe it’s time for something different.

Originally posted July 27, 2017 on Wally Bock’s Three Star Leadership Blog.

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