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If the Shoe Fits: Cards Against Humanity’s Great Super Bowl Ad

by Miki Saxon

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here.

If you don’t live in the Midwest you probably missed one of the best, not to mention apropos, super Bowl ads shown.

The ad was from Cards Against Humanity and they listed the reasons it failed on their blog.

  • We wasted time with establishment thinking.
  • Overconfidence in the model.
  • Bad luck.
  • Failure to trust our customers.
  • We were asking the wrong questions.
  • Our ad failed to connect with young people.
  • We were too early.
  • We didn’t add music.
  • We didn’t add music.

How many times have you heard founders say similar things?

Yup, it reads like a generic laundry list of the reasons “why startups fail.”

And they end the post with a fervent Valley paean to failure.

5726760809_bf0bf0f558_mAt Cards Against Humanity, we believe that you can only become a master by trying and failing. In this way, failure is life’s greatest teacher; failure is actually success. At Cards Against Humanity, we fail all the time. We are veterans of failure. And constant failure, plus unlimited capital, is what led us to greatness.

Now you know why this post is called “if the shoe fits”…

Image credit: HikingArtist    
Video credit: Business Insider

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