Joe Hollier and Kai Tang sum it up nicely.
Solitude and boredom are essential to creativity or producing any sort of serious work. We are becoming scared of boredom, scared of solitude, scared of conversations with ourself.
They also believe in the value of boredom.
Capacity for boredom is at the root of observation. Observation inspires science, art, change, and opportunity. Have we become afraid of our inner lives? I think that we will find ourselves much happier when we are able to look forward to boredom, and to actually aspire for it, instead of being afraid of it.
But apparently there’s actually a market for a solution to providing the first two and reducing the dangers of the third.
A market to combat tech’s intentional effort to addict.
Being entrepreneurs, Hollier and Tang are going after that market, with a ‘back to the future’ solution.
It’s called the Light Phone and its tagline is “your phone away from phone.”
It’s beautiful, sexy and only makes calls.
And at only $150 it’s an affordable way to reenter the real world, rejoin the humane (not a typo) race and create the world in which you want to live.
Image credit: Light Phone