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Entrepreneurs: What to Build

by Miki Saxon

https://www.flickr.com/photos/centralasian/8261449212New year, new ideas — one would hope.

Less ‘me too’ and more ‘me new’, or, as Matt Rosoff puts it, stuff that impresses his 5-year-old son.

By groundbreaking, I mean a technology that changed society, changed every other industry in the world. The World Wide Web was groundbreaking. The internet was groundbreaking. The personal computer was groundbreaking.

And before you write Rosoff off as a know-nothing consider Peter Thiel’s comment.

“We wanted flying cars, instead we got 140 characters.”

It’s nice to know my nobody-know-nothing opinion is in good company.

In the tech world IoT is supposedly the bright light on the horizon, but don’t hold your breath.

According to a study by Accenture of 28,000 consumers in 28 countries, the world is tired of gadgets and no interest in replacing what they have.

Worse for tech, the public is waking up to the fact that it doesn’t give a damn about people’s privacy, security or even safety as long as they buy — at least not until it’s forced to and then only enough to shut up the noise.

As Accenture puts it, companies must “ignite” the next five years of growth by coming up with products that “offer a compelling value proposition,” “ensure a superior customer experience,” and “build security and trust.” 

Read the article. Digest Accenture results.

Then think about what you can build that would impress a 5-year-old—even a little.

Flickr image credit: centralasian

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