Home Leadership Turn Archives Me RampUp Solutions Option Sanity

  • Categories

  • Archives

If the Shoe Fits: How Mature Is Your Company

by KG Charles-Harris

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

kg_charles-harrisHave you ever been taken aback by the dichotomy between a company’s excellent product and its amateurish website or product sheets?

If you have, you are face-to-fact with an immature company.

And while important for consumer sales, M&S maturity is absolutely critical when selling to business — no matter the size of the enterprise.

This immaturity has nothing to do with years in business and everything to do with an immature business process with regards to sales and marketing.

If a potential customer meets something that’s immature, i.e., incompetent, in M&S, they will jump to the conclusion that the company is also incompetent in other areas.  

That’s why look & feel are so important — we Americans, unlike most other countries, have grown up in a society where marketing is central, so in many ways looks are more important than substance.

Young companies are often immature; they hire sales people, but turn a blind eye to the need for doing the product marketing work first.

The shrug off lead generation/creation, lead nurturing, sales process, sales collateral that fit the process, key selling points against competitors, target user profile, target influencer profile, etc., and, worst of all, customer service.

These are the real underpinnings for success.

A lot to cover; a lot to do, but the payoff is significant.

After all, you don’t want your target customers to dismiss you because you look immature, do you?

Leave a Reply

RSS2 Subscribe to
MAPping Company Success

Enter your Email
Powered by FeedBlitz

About Miki View Miki Saxon's profile on LinkedIn

About Ryan ryanrpew

About Marc marc-dorneles-cpcu-b8b43425

About KG View KG Charles-Harris' profile on LinkedIn

About Ajo View Ajo Fod's profile on LinkedIn

Clarify your exec summary, website, marketing collateral, etc.

Have a question or just want to chat @ no cost? Feel free to write or call me at 360.335.8054

Download useful assistance now.

Entrepreneurs face difficulties that are hard for most people to imagine, let alone understand. You can find anonymous help and connections that do understand at 7 cups of tea.

Give your mind a rest. Here are 2 quick ways to get rid of kinks, break a logjam or juice your creativity!

Crises never end.
$10 really does make a difference and you'll never miss it,
while $10 a month has exponential power.
Always donate what you can whenever you can.

The following accept cash and in-kind donations:

Web site development: NTR Lab
Creative Commons License
This work is licensed under a Creative Commons Attribution-NoDerivs 2.5 License.