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Lean Startup Conference 2014: Metrics: The Data That Will Make or Break Your Business

by KG Charles-Harris

kg_charles-harris

KG Charles-Harris is once again attending the Lean Startup Conference and sharing his impressions and what he’s learning with you.

Tuesday

Metrics: The Data That Will Make or Break Your Business

Alistair Croll, Solve for Interesting, @Acroll

The first day at the Lean Startup Conference 2014 has been excellent!  I’ve been at an all-day seminar by Alistair Croll – the author of the book Lean Analytics.  A very boring sounding name, but really the essence of how to create a sustainable product market fit and scalable business.  How do I know that I’m on the right path with my products?  How do I know that the pricing is correct?  How do I find the factors that are influencing the growth of the company?  Etc.

I must say that every minute spent in the seminar (from 10 am to 5:30 pm) was worthwhile, even the time spent on the larger organizations, as he made it very useful by comparing to startups in every single part of the process.  Even for a startup guy from a tech startup, the part of the session that focused on innovation within large enterprise companies was fascinating.  Understanding the difficulties those intrapreneurs experience almost made the travails startups go through seem simple.  Alistair’s suggestions and advice for how to think around these issues and attain success.

The room was filled all day and I noticed that I wasn’t the only participant with rapt attention on the presentation – everyone else was very focused on what he was saying.  The sessions were very interactive with people feeling comfortable to ask questions and Alistair encouraging discussion.  Everyone I spoke with during lunch said they were captivated and that his lectures were transforming their thinking.

I am lucky to have been able to participate in this seminar – it is clear that it will have a strong effect on how I execute within my startup as we begin interacting with customers on a broader scale.

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