Google and the Fluidity of Evil
by Miki SaxonDid you know that the sixth point of Google’s 10-point corporate philosophy is “You can make money without doing evil?”
But ‘evil’ is a fluid term when it comes to making money.
And if Google is into anything it is into making money.
Take Google Plus. Google isn’t trying to displace Facebook and doesn’t even care if you use it.
That’s not really the point.
Google Plus may not be much of a competitor to Facebook as a social network, but it is central to Google’s future — a lens that allows the company to peer more broadly into people’s digital life, and to gather an ever-richer trove of the personal information that advertisers covet.
Plus is now so important to Google that the company requires people to sign up to use some Google services, like commenting on YouTube.
Some people have no problem being tracked and their personal information being shared to the enrichment of the sharing parties.
To millions of others, stalking in the name of better ad targeting smacks of evil.
Of course, when world domination is your long-term goal you need to keep those definitions fluid.
Source: Business-Management-Degree.net
April 23rd, 2014 at 1:16 am
[…] course, everyone knows that Google does no evil and would never consider violating anyone’s privacy, but that old bottom line seems to require […]