Entrepreneurs: The Three Ps
by Miki SaxonWhat drives entrepreneurs?
According to Daniel Isenberg, “entrepreneurs are contrarian value creators. They see economic value where others see heaps of nothing. And they see business opportunities where others see only dead ends.”
But Isenberg also believes (along with many others) that “the main motivator for entrepreneurs is the chance of making big money.”
Richard Branson believes, “If you get into entrepreneurship driven by profit, you are a lot more likely to fail. The entrepreneurs who succeed usually want to make a difference to people’s lives, not just their own bank balances. The desire to change things for the better is the motivation for taking risks and pursuing seemingly impossible business ideas.”
Branson has a great belief that Profit and social good are not an oxymoron or mutually exclusive.
In Screw Business As Usual Branson says that from the very start his entrepreneurial drive wasn’t for money, but to have the wherewithal to fund his charitable efforts.
And over the years he’s done exactly that by funneling much of his wealth into Virgin Unite and through Virgin Unite to many entrepreneurs in the developing world and beyond, as well as creating and funding The B Team: “Our mission is to deliver a Plan B that puts people and planet alongside profit.”
Three cheers for Plan B and the three Ps.
Video credit: The B Team
