If the Shoe Fits: Choosing Right
by Miki SaxonA Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here
How do you treat your customers? At what point does generating revenue out-gun your ethics? In other words, to what lengths will you go to make money?
Nobody expects much from Facebook when it comes to privacy, although not everybody takes their practices lying down.
At the beginning, Goggle positioned itself differently when its highly publicized informal corporate motto “don’t be evil” morphed into “You can make money without doing evil,” the sixth point of its corporate philosophy—but that was then.
Earlier this year Google crossed the line with American consumers and was sued; now it’s crossed the line with the European Union.
When it comes to privacy, Europeans enjoy a high degree of legal protection, unlike Americans who receive little-to-none in the name of encouraging commerce and “enhancing the marketing experience.”
The problem, as I said last spring, is that the definitions of words like “evil” are fluid and it’s a sure bet that Wall Street’s definition and that of most entrepreneurs bare little resemblance to each other.
It’s not a question of ‘to track or not to track’; it’s a question of ‘to tell or not to tell’.
And that choice is yours.
Option Sanity™ is transparent.
Come visit Option Sanity for an easy-to-understand, simple-to-implement stock allocation system. It’s so easy a CEO can do it.
Warning.
Do not attempt to use Option Sanity™ without a strong commitment to business planning, financial controls, honesty, ethics, and “doing the right thing.”
Use only as directed.
Users of Option Sanity may experience sudden increases in team cohesion and worker satisfaction. In cases where team productivity, retention and company success is greater than typical, expect media interest and invitations as keynote speaker.
Flickr image credit: HikingArtist
