Culture, Web 2.0 and VSI
by Miki Saxon 
There’s a lot of talk about integrating Web 2.0 technology into corporate culture, since the integration often involves substantial cultural upheaval.
Jane McConnell quotes Stephan Schillerwein, from Schillerwein Net Consulting,
“Social media in the corporate context: lessons learnt at BT” Richard Dennison, Internal Programme Manager at British Telecom presented the impressive transition BT has made towards becoming an Enterprise full case is available on Richard’s blog, here are some major points: 2.0. While the
how to get people out of their routine and into acting and thinking in new (social) ways? As changing the corporate culture in such a big company is nothing short of impossible, the benefits of the new ways (and tools) have to be so evident and convincing that people start using them out of self interest and thus adapt step by little step (think evolution, not revolution). But also the demonstrated will of the company to re-invent itself was an important factor at BT.
Yes, BT was a willing partner, but it’s vested self-interest that really makes it happen!
What do you think? Are you more flexible or willing when you benefit?
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