When I read Michael Horowitz’s description of what happened to him after CNET called I found myself thinking that it could serve as a blueprint of what not to do to potential (or current) stakeholders.
Michael’s definitely a gentleman, no attack or rant, he calls it a “failure to communicate” and he’s right, but, given his detailed description of what happened, that’s an understatement.
Granted, I haven’t heard CNET’s version, but I doubt it differs all that much. In fact, I’ve heard similar stories all too frequently—for decades.
But the difference between breaking trust in the past and doing it now is the speed and reach of the story.
Then: Tell friends and family who passed it on to their friends.
Now: Tell friends and family who pass it on to their friends.
The operative word is “friends,” which has taken on a whole new meaning in these days of blogs and social networking sites, such as MySpace and Facebook, and now count in the hundreds, or even thousands.
So here’s some bankable advice, not exactly rocket science, but, considering how often it’s ignored, you’d think it was.
Hiring today is just as competitive as any other part of your business, therefore, you need to protect your street rep by honoring your verbal commitments, as well as the promises implicit in your corporate culture—if you’re not going to walk your talk then you’re probably better off shutting up!