Social media; stories about it are everywhere, but I find the most interesting are about what companies are doing and how its being used.

Let’s start with Twitter. Everybody has heard of Twitter, even people who have no idea what it is talk about it—like my friend’s great-granny. But it’s their smarts in innovation that is most impressive—they outsource it.

Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them.’ –Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T.

If you run a business these days you’re probably using Facebook or thinking about it—I know I am. So I found this article in the NY Times of great interest, especially since it’s written for folks, not pros.

You need to be where your customers are and your prospective customers are, and with 300 million people on Facebook, and still growing, that’s increasingly where your audience is for a lot of products and services. –Clara Shih, author of “The Facebook Era” (Pearson Education, 2009).

Do you know the key ingredient that helps police nab the bad guys? Stupidity—theirs. It used to be that they flashed their loot around and bragged to their friends, not they flash their loot and brag on Facebook.

Maxi Sopo thought he had made an excellent decision when he ran away to Cancun to escape a Seattle fraud prosecution. He also thought it would be a great idea to add a former Justice Department official as a friend and gush about his exploits on Facebook.

I love it when stupid gets stupider.

Last is an item that falls in the smart or stupid category—you decide. It asks the question; at what point does a CEO’s Facebook sharing cross the boundary to TMI (too much information)?

Recently Chip Conley, CEO of Joie de Vivre, a $230 million company with more than 3,000 employees, got enmeshed in a bit of a 2009 corporate culture snafu. Conley’s not your average Harvard MBA pinstriped buttoned-down corporate chieftan. He’s an entrepreneur. He writes his own rules. So to him, it wasn’t so strange to post some pictures of himself at the Burning Man whatever-it-is in the dessert on his Facebook fan page. Or to tweet on Twitter about the demise of his 8 year long relationship.

When his employees got upset he wrote about it on BNET. Read both articles and share your thoughts in comments.

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Raising kids is about teaching values, among other things, but kids learn by watching more than by listening. “Do as I say, not as I do” just doesn’t fly these days.

Cheating is not only a good example, it’s a global one.

Everyone knows that cheating is wrong, yet in US surveys 64% of high school students say they have cheated, while 84% of undergraduate business students and a whopping 56% of MBA students also admit to cheating. Not only is cheating prevalent, parental action often condones it.

Since many of these same parents are leaders in the workplace, the results of a McKinsey survey asking “which capabilities of organizations as a whole are most important for managing companies through the crisis” should come as no surprise.

Ability to shape employee interactions and foster a shared understanding of values.

Only 8% thought that important, which placed ‘shared values’ dead last on the list of nine.

What was first on the list? The item considered the most important?

Ability to ensure that leaders shape and inspire the actions of others to drive better performance.

Number two isn’t much of an improvement.

Capacity to articulate where the company is heading and how to get there, and to align people appropriately.

All the research I’ve seen claims that the best way to avoid ethical lapses is to have sustainable ethics embedded deep in the company’s culture.

And the comments of Rick Wartzman, director of the Drucker Institute at Claremont Graduate University, really resonate.

Perhaps the oddest aspect of the McKinsey findings is the suggestion that providing leadership is somehow separate from promoting values. In fact, the two are bound together—the double helix of any corporation’s DNA.

One would think that means the company’s leaders understand the value of values and would proactively work to foster and embed them.

But no, these leaders, likely the same one whose kids admit to cheating, believe that visions trump values.

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What do you think about slogans? Do they resonate with you or do you just shrug them off?

The subject came up when a client asked me whether it was worth the effort of finding an effective slogan for a new program at his company; he said the idea surfaced because of the success of President Obama’s “Yes we can” during the last election.

Our conversation reminded me of an article last year about the futility of slogans in today’s world by Dan and Chip Heath, co-authors of Made to Stick.

Now, Made to Stick has some great stuff in it and they made some good points, but overall I don’t agree that snappy slogans have no value.

There’s a reason that slogans have been around since 1500’s and that’s because human beings respond to them. They started as battle cries that roused the troops and gave them something to scream when going into battle; something that in a few short words told the world who they were and what they believed.

The Heaths think that has changed.

“People don’t speak slogan-language today unless they’re trying to put one over on you. So when you hear one, you immediately become cynical.”

They say this in spite of the fact that the first thing all the groups they described did, corporate and non-profit alike, was to find a slogan that encapsulated their goals.

The problem comes if the slogan is all there is; the Heaths used this example to prove their point, whereas I think it proves mine.

“Recently, a task force of top execs at a large technology company was brainstorming about a new leadership initiative. It wanted the company’s managers to spend more time developing their people and less on giving orders. To make this happen, the firm would have to change the way those managers were groomed, paid, and evaluated. Yet, facing these epic changes, the task force felt the need to hammer out a slogan. It was a doozy (mildly disguised for confidentiality): “360-Degree Leadership: Because we all matter.” Just then, all the employees in the universe rolled their eyes.”

I’ve seen many similar slogans that deserved the eye rolls, but this one doesn’t.

If all the execs had done was to announce the slogan and tell the company’s managers that they needed to put more effort into developing their people, then the slogan would be cheap, feel-good talk and I would agree with the cynicism—but they didn’t.

The key to the difference lies in these words, “the firm would have to change the way those managers were groomed, paid, and evaluated.”

Assuming that the company followed through with the changes and educated its managers to their new responsibilities, then the slogan has teeth and it becomes a war cry that can rally the troops.

The stories the Heaths recommend are great; use them to explain; use real examples to show the words in action, but as good as they are for communication, you can’t scream them when going into battle.

Slogans can inspire and encourage; they can tell a story to the world in just a few words; the good ones can be a lifeline when there is nothing else to grab.

People like slogans, even Millennials; what they don’t like are feel-good words and empty promises wrapped up in a snappy package.

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What do you do when you are booted out of your business leadership position? Go into politics, of course.

Carly Fiorina, Hewlett-Packard’s ex (to the great relief of people both internal and external) CEO is the latest to throw her hat in the ring, touting her corporate problem-solving skills; problem-making is more accurate.

So what do you do when you are booted out of your political position (or your term expires)? Go on the speaking circuit.

I realize that I may offend some of my readers, but to learn that George W. Bush is being paid $100K to speak for 40 minutes ($2500 per minute!) on “How to master the art of effective leadership” makes me ill. (Hat tip to Grant Lawrence at OEN for the heads up. I found his thoughts on the subject well worth reading.)

The next item is a great interview with Drew Gilpin Faust, president of Harvard University, who, unlike her predecessor, recognizes that communication is the most critical action when leading an organization “with enormously distributed authority and many different sorts of constituencies, all of whom have a stake in that institution” and have no tolerance for any top-down management.

Authenticity is cited by many leadership gurus as absolutely necessary, but Professor Jim Heskett, my favorite Harvard voice, solicited reader responses to this question earlier this month, “Can the “masks of command” coexist with authentic leadership?” Beyond his summation be sure to scan through the comments for significant insights both pro and con.

Your comments—priceless http://www.mappingcompanysuccess.com/seize-your-leadership-day-

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What do you do and where do you go when you leave a high-stress career that nearly kills you?

If your name is Tom Dunn and you spent 20 years, first as a defense counsel in the Army Trial Defense Service, then stints in Florida, New York State and most recently as head of the nonprofit Georgia Resource Center, you find a less stressful environment in which to indulge your passion.

You teach in a tough middle school in Atlanta, Georgia where “ninety-three percent of students are black and 5 percent Hispanic; some 97 percent qualify for free or reduced lunch.”

Dunn’s prior experience made him a passionate believer in what Frederick Douglass said, “It is easier to build strong children than to repair broken men.”

According to principal, Danielle S. Battle, middle school turns off many teachers because it’s where “students’ bodies and minds are changing, and disparities in learning abilities are playing out.”

Dunn found that amusing, “You can’t be a starry-eyed idealist and do defense work in capital cases for 20 years.”

Dunn is the type of teacher that every parent should want for their child, but, as proved in Dallas, teachers are fired for being good—good meaning tough enough to stick to their guns and require kids to learn.

We need more teachers like Dunn; teachers who care and environment that supports their efforts to educate.

But the kids complain to their parents, the parents complain to the school board and the teacher is out—no matter how good the test scores. So tying teacher pay to test scores may not help if the choice is between less money and no job.

What are line managers, AKA principals and teachers, supposed to do when the executive team, AKA, school district board, first gives tacit approval to shipping shoddy products and then formalizes the practice through its work rules and quality processes?

How stupid is it to tie funding to students staying in school and passing and then allow the bar to be lowered in order to achieve the goal?

Does the ability to pass tests accurately reflect an ability to think?

Kids are smart; they know when the system is gamed and how to leverage their power.

Who is in charge here?

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All my life I’ve written rhymes for certain days and special events or people. Last Halloween I wrote Scary Times Require Rhymes for Leadership Turn and A Halloween Economy at MAPping Company Success.

I’m always surprised when I go back, read one and it doesn’t make me run screaming from the screen.

So, here is Halloween 2009 for your reading pleasure. I hope you enjoy it, because I had a lot of fun writing it.

Are you attending a party tonight

wearing a costume that inspires fright?

Halloween’s a night for spooks,

for witches, demons and other kooks;

vampires, werewolves, serial killers and more—

all those types who are drenched in gore.

But if you really want to inspire fear

you can do it best with much simpler gear.

All you need is a designer suite, well-styled hair,

a fancy watch and executive chair.

The back story’s simple, you just have to choose

which character best fits your particular ruse.

Hedge fund manager, Wall Street or insurance exec

depends on whose world you are planning to wreck.

Have fun tonight and stay safe!

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I write and talk a lot about what happens when you choose to change your MAP through awareness and the resulting boos to your energy and creativity.

What I can’t remember sharing with you is a critical ingredient in the change sauce that I call the Philosophy of ER.

I consciously developed it formally and have shared it for decades to offset all the talk about failure when people are working to change.

First, you have to understand that I don’t believe in failure; I don’t think that someone has truly failed unless they’re dead. As long as they’re breathing, the worst bums on skid row have the potential to change, i.e., the possibility is there, even if the likelihood is not.

For decades change has focused on setting goals and if they aren’t achieved as stated, then you had failed.

Over the years I’ve worked with a lot of people (including myself) whose self esteem was at best badly bruised, at worst like Swiss cheese.

They started by telling me how they had failed at this or that, but in more detailed discussions it turned out that, although they hadn’t achieved their stated goal within the deadline, the goals and deadlines (one or both) weren’t exactly reality based or had changed along the way and not been restated.

To be valid, goals must come with delivery dates, but those dates must be achievable—not easy, but achievable.

When you set goals without taking into account minor details, such as friends/family/spouse/kids/working/sleeping/eating, then you’re setting yourself up for failure.

Beyond being reality-based, we all need an ongoing sense of accomplishment, especially for that which can’t be done in a few days, to sustain the long term effort that big goals take—thus came the Philosophy of ER.

Over the last couple of decades I’ve ERed almost everything (even when it’s grammatically incorrect).

• I may not be wise, but I’m wisER.
• I may not be rich, but I’m richER.
• I may not be patient, but I’m patientER.
• I may not be skinny, but I’m skinniER.

You get the idea.

So start ERing today and tomorrow you too will be happiER, smartER, healthiER and successfulER.

Just keep reminding yourself that to err is human, but to ER is divine.

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Neglect. Drugs. Abuse. Molestation.

Where do you go when those four words describe your parents and your home life?

Where do you sleep; what do you eat?

When you’re cold and hungry you do what it takes to survive, including stealing and selling whatever you can find to sell—including yourself.

And these kids are as young as 10 years old.

The NT Times ran a two-part series called Running in the Shadows about teen runaways. It should be required reading for every American (part 1 and part 2).

Children on Their Own

This is the first of two articles on the growing number of young runaways in the United States, exploring how they survive and efforts by the authorities to help them.

Many cling together to avoid predators, but many more are seduced by pimps—it doesn’t take much.

“My job is to make sure she has what she needs, personal hygiene, get her nails done, take her to buy an outfit, take her out to eat, make her feel wanted,” said another pimp, Antoin Thurman, who was sentenced in 2006 to three years for pandering and related charges in Buckeye, Ariz. “But I keep the money.”

Out of frustration, Sgt. Byron A. Fassett of the Dallas Police Department started looking for patterns in child prostitution cases.

One stuck out: 80 percent of the prostituted children the department had handled had run away from home at least four or more times a year.

Fasset created a special “High Risk Victim” unit within the Dallas PD that has seen enormous success, both in getting kids out of that life and putting the pimps behind bars.

The unit’s strength is timing. If the girls are arrested for prostitution, they are at their least cooperative. So the unit instead targets them for such minor offenses as truancy or picks them up as high-risk victims, speaking to them when their guard is down. Only later, as trust builds, do officers and social workers move into discussions of prostitution.

Repeat runaways are not put in juvenile detention but in a special city shelter for up to a month, receiving counseling.

Three quarters of the girls who get treatment do not return to prostitution.

The results of the Dallas system are clear: in the past five years, the Dallas County district attorney’s office has on average indicted and convicted or won guilty pleas from over 90 percent of the pimps arrested. In virtually all of those cases, the children involved in the prostitution testified against their pimps, according to the prosecutor’s office. Over half of those convictions started as cases involving girls who were picked up by the police not for prostitution but simply as repeat runaways.

Those statistics are amazing. Here we have a case of initiative taken; leadership shown, and impressive success. Not a fancy approach, but a pragmatic one based on a proven pattern.

So why hasn’t it been applied across the nation?

In 2007, Congress nearly approved a proposal to spend more than $55 million for cities to create pilot programs across the country modeled on the Dallas system. But after a dispute with President George W. Bush over the larger federal budget, the plan was dropped and Congress never appropriated the money.

Just $55 million dollars, that’s all; a drop in the bucket in comparison to most earmarks.

But, in their wisdom, our wonderful, elected leaders in Washington didn’t believe it had enough reelection value to make it worth fighting for—maybe this is what’s meant by throwing the baby out with the bathwater.

Of course, these kids can’t vote, may not live long enough to vote, so it’s no big deal to the folks on their perpetual campaign trail.

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How do you define success? Do you (or your boss) look only at the numbers and other recognized metrics or do you go a step further and evaluate the harder-to-define areas? Numbers and other business metrics are important, but they measure mostly the present, i.e., short-term results. What does long-term success look like? How can you evaluate yourself in terms of long-term success? Do you care? If your answer to the third question is “no” then you probably won’t be interested in the rest of this post, but if it is “yes” read on. Whether you are a newly promoted supervisor or Fortune 100 CEO, one easy way to know if you are succeeding is to ask your team. Asking is like a 360 degree review without all the bells, whistles and forms. It’s immediate and gives you a fairly accurate reading of the trust level of your team. If you hesitate to do that or your people won’t provide honest feedback then

• Your hesitancy means you already know there is a problem and aren’t comfortable with, or not interested in, changing to accommodate the feedback.
• If your people won’t be honest then you have propagated a belief that the messenger will be killed and that belief is typically entrenched in a larger culture of fear.

Either way, the source of the problem is you—not your team or even the general company culture (unless you are CEO), just you. You made it happen and if you want to fix it I suggest you have a long talk with your MAP because that is where the problem lies. The good part is that it’s your MAP and your choice to change it. Your comments—priceless Don’t miss a post, subscribe via RSS or EMAIL Image credit: ZedBee|Zoë Power on flickr

Honing “CEO skills” isn’t just for CEOs—it’s for every manager who wants to do a better job and every employee who wants to be promoted.

Sure, you may not know as much, or have access to, the same information as the boss, but don’t let that stop you.

It’s similar to managing a fantasy sports team, you know all the easy information and a little research usually gives you a lot more with which to work.

You can make it even more interesting and fun by recruiting colleagues to choose other companies to shadow and compete.

Whatever level you’re at, you may know a lot about your company already and a lot more is in the public domain.

What’s most important in running a company? Obviously, the list below isn’t everything, but it does offer ten of the most important things to get you started running the fantasy version of the company you choose.

• You may not be a CFO, but you better know your numbers: where they come from, how they interact, and where they’re going. This includes knowing/learning to read financial statements, annual reports, etc.
• No matter what your career path, know about your company’s market (no matter how cool and cutting-edge your service, product or e-concept is) so you can understand who buys it and why, what the competition offers and how your company products or services differ.
• Every successful company must have a competitive edge, whether it’s unique products/services, pricing advantages, company culture (think Zappos), etc. Learn how to define your company’s competitive edge and understand how to communicate it clearly to the whole company so that everyone is focused on making it happen.
• Clearly identify the goals of the company, then work to turn them into specifics. Assure buy-in by making sure employees understand the interaction among their goals, the company’s goals, and those of other people.
• Hire the smartest people available and give them an environment that enables them to produce; then watch your company’s strengths increase in direct proportion to your people’s growth. Remember, people are most productive if they know, and help determine, their work and the range of their control.
• Make sure that there’s an obvious and direct relationship between the rewards people receives—salary, stock, bonuses, medals, whatever—and the success of the company. The biggest rewards should go to those who understand the company’s goals and ethically do whatever it takes to achieve them.
• Create a culture in which the messenger is never shot; that way you’ll always get the earliest possible warning of potential problems.
• You set the tone of the organization. If you’re political, secretive, nitpicking, or querulous, then that’s how your organization will be, because, no matter what, employees will always do as you do, not as you say.
• Never criticize an employee in the presence of others. Praise in public, criticize in private.
• Companies are like tripods, with customers, investors, and employees each representing a leg. If you don’t pay equal attention to each the company will tip over.

Track your choices, decisions and actions against the reality. Give yourself a high five when your ideas pan out, and learn when they don’t.

You’ll be amazed at how fast the learning from your fantasy business pays off in your real work!

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