If the Shoe Fits: Innovation vs. Marketing
by Miki SaxonA Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here
There is a myth out there that large companies aren’t creative and don’t innovate.
Not only is it a myth, it’s pure BS.
Watch this video for a look at pure innovation as done by Samsung.
So why the persistent myth?
There’s a great answer in the comments.
In two years Apple will come out with the same thing for their semis, call it iPass, and be lauded as innovators. –CommanderCorner
It used to be that if you built a better mousetrap the world would beat a path to your door, but these days the mousetrap matters less than the mystique of the builder and the skill of the marketers.
Image credit: HikingArtist Video credit: Leo Burnett
