If the Shoe Fits: the Edge of Non-tech Founders
by Miki SaxonA Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here
Founders who can’t code are often brushed off as bringing little to the table in comparison to their often tech co-founder.
Which is really stupid, considering that the majority of moving parts in any company aren’t technical.
Steve Jobs once said, “It’s technology married with liberal arts, married with the humanities, that yields the results that make our hearts sing.”
Additionally, it’s all the items that are labeled “business” — finance, marketing, design, sales, customer service and more — that make investors write checks.
Which is why non-tech executives are brought in by investors.
That’s something worth keeping squarely in mind.
The coolest tech leaves investors cold without a healthy market
Your friends and other techie’s care about the technology.
Investors care about the market.
‘Market’ translates to customers.
‘Customers’ translates to revenue.
Great code not does a market make; it is a tool used to make something that fills a market need.
Period.
Image credit: HikingArtist
