Leading factors: Papa Murphy asks its customers
by Miki Saxon
Are you a Papa Murphy’s lover? I am. The company is based near me, so I see some interesting tidbits in the local paper. Papa Murphy saw sales increase 13% in 2007. Great, but what caught my eye was this, “The privately held company also tapped into its loyal customer base to help in the pizza development department.
This summer, Papa Murphy’s hosted 63 regular customers at its headquarters near Westfield Vancouver mall to taste-test several new concepts. An industry analyst was shocked at the bold move when he first heard.
But after thinking about it for a moment, he said it actually made perfect sense since Papa Murphy’s has always operated outside the traditional business mold.
Right. Shocked because the company asked its customers, instead of a panel of “taste experts” and a marketing poll.
What’s the world coming to when listening to your customers and actually soliciting their input is considered “a bold move?”
If that’s “outside the mold” then I wish a lot more companies would start doing it!
How does your company/business innovate?
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