A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here.

Did you read Ryan’s Journal yesterday? One of the things he talks about it the importance of starting with ‘why’, instead of just rushing in.

I get it, ‘because I’ve always been a ‘why’ person.

Founders would do well to ask ‘why’ more often, as in “Why are we building/doing this?”

The importance of that particular ‘why’ is data-driven, which is important, since the tech world especially believes that everything important is data driven.

I can cite dozens of sources, but I’ll use data from CB Insights, since it’s a startup and it’s product is data.

Tackling problems that are interesting to solve rather than those that serve a market need was cited as the No. 1 reason for failure, noted in 42% of cases. Or, as Treehouse Logic said, “We had great technology, great data on shopping behavior, great reputation as a thought leader, great expertise, great advisors, etc, but what we didn’t have was technology or business model that solved a pain point in a scalable way.”

A lot of people don’t like asking ‘why’, because, more than most, it is an uncomfortable question.

It usually requires introspection and frequently doesn’t return the desired answer.

Founders don’t like the why question for the same reasons, especially when it interferes with their beloved vision, let alone their worldview.

There are two ways of internalizing that data.

The obvious: Not asking ‘why’ increases my chance of failing by 42%.

The less obvious: Asking ‘why’ increases my chances of succeeding 42%.

If you subscribe to the less obvious approach, or want to, the simplest was to implement it is to embrace the Lean Startup methodology

Doing so may mean abandoning your initial vision, or, at the least, tweaking it, which could bruise your ego, but the payoff is huge.

And the bruising should be easier to handle knowing that you got a 42% boost on the road to success.

Image credit: HikingArtist

I wrote a piece last week on the idea of embracing the rush of our lives and how it’s a human condition. While to some degree I do think it’s a sign of our times and not altogether negative, I do see the impact it has made.

In school I read about the effects of coffee on the industrial revolution. The idea was that the widespread use of the stimulant allowed shift workers to operate all hours of the day and night.

Of course, we, in the modern day, have benefited on the backs of their labor; however, we have also learned from the negative aspects of that society. At least in this country, we no longer employ children, we have tougher safety laws, and regulation.

Back to my point of embracing rushing, I was wrong to take it on from a single standpoint. Through this past week I have searched out resources to learn more about the effects of our gadget driven world and what it has gotten us.

I titled this post “Start with why” and it’s a rip off from a great book of the same name by Simon Sinek.

That book focuses on sales and challenges sales people to start by asking why someone would want to buy their product/service and then shape a solution around that.

However, he also speaks about the current state of our society and it’s character.

If we could sum up the modern First World in one word it would be addiction and not just to drugs.

Many in my generation are addicted to our phones, our streaming services and our reliance on same day delivery. We can order anything, watch any show and contact any person in the world. In an odd twist of fate I can get live tweets from our current president and tweet him back.

As a current digital addict I tend to look at others and see it as normal.

When I am at the park I tend to not use my phone and see that others are. As a result I figure I must be balanced.

However, first thing in the morning I check my phone and look at my notifications. If you were to follow me on a social network you would see that I don’t post a ton. In reality I tend to not think I have much to say that is important for the world to know and I limit my posts for food recommendations while in new cities.

However, I check all the networks multiple times a day. I get updated on the latest coffee from the person I had 10th grade English with and also get to see the latest from our President.

It’s an odd time to be alive.

Why do we do this?

One reason is dopamine. It is the same drug that opiates release and it’s triggered naturally when we see activities or people responding to our posts. That’s why we look to see the comments, the likes and the re-shares.

It’s also why we tend to get worse over time with our usage. We need more and more dopamine to feel good.

I wrote all of this to say one thing.

Maybe we shouldn’t always embrace the rushing and start with the why.

Why are we doing this; who do we care about; why are we not happy.

Image credit: Ksayer1

I recently had the pleasure of interviewing Amy Blankson, author of The Future of Happiness, 5 Modern Strategies for Balancing Productivity and Well-Being in the Digital Age.

Happiness may be the root of everything we seek out in life.

We want to be happy in our family, our job and any other aspect of our lives. In fact the US Declaration of Independence states that, “Life, Liberty and the Pursuit of Happiness” are unalienable rights when declaring independence from Great Britain.

Happiness probably means a lot of things to a lot of people — to me it means satisfaction. 

However rates of depression, divorce and suicide are all on the rise. I am sure we can all think of someone in our own life that takes antidepressants to help them cope with their days.

This is all happening in the backdrop of some of the highest rates of wealth, longer life spans and access to greater technology than any generation before. Why is this?

Amy Blankson seeks to answer this question and others in her new book.

A little backdrop on Amy; she is passionate, kind and curious. If you google her you will find that she has a well regarded Ted talk, is an alum of both Harvard and Yale, and runs a company with her brother studying the topics raised in this book.

I had the opportunity to interview her for this post and it was a real pleasure speaking with her. Our conversation ranged from what her influences are to parenting tips in the modern age. We share some things in common; she has three daughters as I will soon, she resides in Texas near my family, and she continues to ask ‘why’ everyday.

The book begins with three burning questions in the digital era, where are we heading? Would we be better without tech? What will happiness look like?

Now, before you think this book is something that advocates that you forsake all worldly goods and begin churning butter in the countryside, it’s not that at all.

Amy recognizes that for many of us we are the first generation to transcend two eras. The analog, with house phones and encyclopedias, to the digital age, where we have a phone in our pocket that can access every book ever written in the history of the world.

We are all different ages but we can all look at the moment when technology enabled us to have every answer at our fingertips, but also the ability to never truly break away.

Amy addresses the fact that work days seem to never end, with email always a buzz away. High school friends who you probably have nothing in common with are still keeping you up to date with the latest post.

But at the same time the person you share your bed with may be further away as you are both absorbed in your own screens.

These are scenarios that we all have to deal with on a daily basis and need to learn how to manage them.

This book is not another lifestyle book that promises to change your life in 30 days or your money back.

What Amy has accomplished is doing all the homework for you. She utilized hundreds of apps, used numerous wearables and tried all sorts of methods to figure out the best way to manage all the tech that we are surrounded with.

She provides very practical steps on how to declutter our lives in simple ways. For example, do you have a pile of old laptops and cords lying around somewhere in your house? Mine are about three feet away from me, the laptops will never be used but I have old pics that I want. My solution is to just store them and have them take up space. Amy’s solution is to take those laptops in, retrieve the data and purge the hardware. This is a simple process and it clears your life. 

Do you ever feel overwhelmed with the technology that is surrounding you? In the spirit of transparency, I am in my early 30’s, I work for a technology company and I feel overwhelmed. I feel that I must read every day to keep up with what is new. This is not age specific, it affects all of us. Amy addresses this and clarifies how we can manage our time.

This book is more than a simple help, it’s like you are listening to your friend that you trust. Amy is kind, thoughtful and funny both in her writing and in person. On a personal note I learned a lot from my brief conversation with Amy. She is a mother of three daughters and it was great to glean some wisdom from her experiences raising them.

I walked into this book with no previous knowledge of Amy and was pleasantly surprised with the outcome. She does a great job of showcasing practical steps, analyzes the topics from the standpoint of a social scientist and maintains the curiosity of the eternally inquisitive. I would highly recommend this book to anyone who has thought that there must be a better way to live this life. 

I asked Amy what her one takeaway would be from someone who reads her book.

She said it would be that our life is our own and we can make our choices. We are in control and we should not let technology dictate or overwhelm us.

This book is for the young professional, the parent or the student who would like to set a firm foundation moving forward.

Amy’s book will go on sale April 11th, you can pre-order or find it at your local retailer.

Image credit: Amazon

For those of you who may have read my introduction I stated that my main question I want to always ask is ‘why’.

I learned this mostly through trial and error as I entered the workplace. I had the opportunity to see this inside of companies and organizations and better understand what made them succeed, or fail. The simple answer was and continues to be culture.

Why have some companies with all the talent in the world failed? Why do some people address hardships with a will to succeed rather than sit back and wallow? Why do those who have made it to the top of their profession continue to push themselves? I think it boils down to the mindset of the individual, who then influences the greater group.

I work within the MedTech industry, specifically within the cybersecurity sector. My company, FairWarning, looks at user behavior to determine who the bad actors are, so that you can have confidence that when you seek treatment your records will remain confidential.

You would expect that due to the fact that our mission is to determine who is stealing data and identify it our leadership would treat most people with suspicion. It is only natural, we see bad actors everyday! However, that could not be further from the truth.

I had an opportunity to speak with our leadership about why that is. How is it that the organization which only exists to prevent abuse and misuse of confidential materials can not have a negative outlook on life and people?

The answer surprised me. My company is privately owned by our CEO who founded it. He has the “pull yourself up by your bootstraps through hard work” mentality. He told me that his outlook on life stems from the fact that as an individual you can always make a choice to do the right thing moving forward.

A person always has the opportunity to start today with a clean slate moving forward. The expectation is that every day should be better than the last. Now this doesn’t mean there are no consequences for actions, but it does mean that there are no lost individuals. That at the root of it is the culture of my company and it influences every action I and my teammates make everyday.

Why does that one mindset impact the rest of the group?

Part of it, of course, is the fact that he started and led the company successfully. The other part though, which, in my opinion, matters more, is that he has remained consistent and transparent.

If he only applied that mindset to people selectively or didn’t live it himself then it would not truly be culture. It would be some mission statement that sounds great but has no impact.

As I continue exploring this topic I will speak to others about what influences their decisions and how they came to those conclusions.

Until next week continue asking and seeking.

Image credit: Marko / Zak

A post in Forbes / Entrepreneurs by Jane Chen talks about the importance of knowing your ‘why’.

In my personal experience, this “why” is so important because it helps you rally people behind your mission. It gives you purpose and meaning. It helps you make the right decisions. And when things get hard, as they inevitably will as an entrepreneur, the “why” keeps you going – especially in those moments when you want to give up.

‘Why’ isn’t only for entrepreneurs; it’s always been a high priority item to me personally and should be embedded in every company’s culture.

But finding the ‘why’ isn’t exactly a popular pastime; in fact, for many it’s positively uncomfortable.

Of course, many of the things that are good for us are uncomfortable.

‘Why’ not only provides purpose and meaning, it also spurs innovation, solutions and closure.

So, the next time you are faced with a need for motivation/inspiration or  a problem/challenge/angst/confusion find your way past by first identifying the ‘why’.

You may need to go no farther.

Flickr image credit: steve p2008