Social media; stories about it are everywhere, but I find the most interesting are about what companies are doing and how its being used.
Let’s start with Twitter. Everybody has heard of Twitter, even people who have no idea what it is talk about it—like my friend’s great-granny. But it’s their smarts in innovation that is most impressive—they outsource it.
Twitter’s smart enough, or lucky enough, to say, ‘Gee, let’s not try to compete with our users in designing this stuff, let’s outsource design to them.’ –Eric von Hippel, head of the innovation and entrepreneurship group at the Sloan School of Management at M.I.T.
If you run a business these days you’re probably using Facebook or thinking about it—I know I am. So I found this article in the NY Times of great interest, especially since it’s written for folks, not pros.
You need to be where your customers are and your prospective customers are, and with 300 million people on Facebook, and still growing, that’s increasingly where your audience is for a lot of products and services. –Clara Shih, author of “The Facebook Era” (Pearson Education, 2009).
Do you know the key ingredient that helps police nab the bad guys? Stupidity—theirs. It used to be that they flashed their loot around and bragged to their friends, not they flash their loot and brag on Facebook.
Maxi Sopo thought he had made an excellent decision when he ran away to Cancun to escape a Seattle fraud prosecution. He also thought it would be a great idea to add a former Justice Department official as a friend and gush about his exploits on Facebook.
I love it when stupid gets stupider.
Last is an item that falls in the smart or stupid category—you decide. It asks the question; at what point does a CEO’s Facebook sharing cross the boundary to TMI (too much information)?
Recently Chip Conley, CEO of Joie de Vivre, a $230 million company with more than 3,000 employees, got enmeshed in a bit of a 2009 corporate culture snafu. Conley’s not your average Harvard MBA pinstriped buttoned-down corporate chieftan. He’s an entrepreneur. He writes his own rules. So to him, it wasn’t so strange to post some pictures of himself at the Burning Man whatever-it-is in the dessert on his Facebook fan page. Or to tweet on Twitter about the demise of his 8 year long relationship.
When his employees got upset he wrote about it on BNET. Read both articles and share your thoughts in comments.
You, my readers, my friends and whatever enemies I have all use social media (well, almost all), I don’t. No Twitter, no texting (no cell phone:), no Facebook, no MySpace—OK, I do business blog,
But I do read a lot about it; follow the trends and tragedies, as when Twitter went down. So I thought I’d share some of the more interesting articles I’ve come across recently.
First is a clear, concise description of three tactics to get your company up and using social media. Not strategy (as several commenter pointed out) but solid action items.
The Wall Street Journal offers (more) advice—why and how—on the importance of learning texting lingo—that’s one no one will ever sell me on, but you should if you plan to function in the cyber-world.
From Psychology Today, 5 Smartphone Rules To Live By that teach you how to own your smartphone instead of it owning you.
But not everybody believes that everything you do should be chronicled for public consumption. Protocols NYC, a salon created by five Manhattan news media types and those they invite, has banned texting, cell phones, pictures, etc. They call it off the record and just talk to each other—it’s called conversation for those of you too young to have experienced that kind of focus.
Two final offerings for kids and adults who think it’s cool put their life online. They should serve as a warning to anyone with kids and the second for anyone who holds or plans to hold a job at anytime in their lives. The first tells us that “one in 10 teens admitted posting a nude or seminude shot of themselves or others online.” Combine that with the second, “35percent of the 2,667 managers and human resource workers decided not to offer a job to a candidate based on the content uncovered on a social networking site,” and you have a recipe for disaster. Privacy settings aren’t the whole answer, since inappropriate pictures sent and information shared with friends may appear on their pages (and who knows where else)—and they never go away.
I don’t DO social networking, but I read a lot about it and I thought I’d share some of the more interesting items I’ve come across lately.
As I’m sure you all know, more and more companies, such as Ford, Southwest Airlines and Pepsi, are using social media both internally and externally.
When companies use new technologies they need to create policies regarding them for their employees.
And when they write policy they tend to do it in a self-generated vacuum, ignoring the larger world in which they function and the culture that has grown up around them. The result is often a fiasco as CNN recently learned.
Finally, I’d like to introduce you to my buddy Phil Gerbyshak. He’s a social media guru and if you’re interested in learning about stuff like Twitter click the link. Phil explains not only the how but the why behind using social media and can help you keep your cyber foot out of your online mouth.
But Phil isn’t a social media ideologue and is willing to share the other side of the equation—even when he doesn’t agree. Heh heh. I think he was thinking of me when he posted this video.
I had an interesting experience today—actually, I found it amusing, but ridiculous.
I used to live in Silicon Valley, the land of early adopters and the technically obsessed, and am still involved with several groups there.
Here’s the short version of what happened.
Around noon one of the project members sent an email to all of us saying he urgently needed certain information and asked if ‘Joe’ had it;
Joe replied around 1 that he didn’t have it, but maybe a Jean did;
Jean replied around 1:45 that only Mary had access to it.
I saw the thread around 2:15 when I got back to my office, called Mary and told her that she urgently needed to respond to the thread.
She did and the situation was dealt with immediately.
What was so ridiculous is that the entire group knows that
1) Mary is the only person with access to this info;
2) That she is ‘technologically challenged’; and that
3) she doesn’t read email as it arrives; she checks it on and off when she has the time.
That means that email wasn’t the best choice to contact her and everybody knew—if they had stopped to think about it instead of running on autopilot.
There are many ways to contact people these days, email, instant messaging, Twitter, but only if you don’t care that the world can see it, Facebook, ditto, etc.
The problem lies in focus; your choice should depend not on your preference, but on the preference of the person you are trying to reach.
So remember, communicating is like playing golf. The trick isn’t to play the whole course with one club, but to know which club to use for which shot.
As most of you know I write a series on Thursday called Leadership’s Future that looks at education, parenting, kids, Millennials, etc. In the course of my reading I see a articles that would be of interest, but I can’t fit them all in, so I thought that today I’d offer up some of the good ones that I haven’t had time to feature.
Assuming you live on this planet you’re aware that there’s a recession going on, so what’s happening in the world of youth and parents?
Do you tweet? Some college professors are finding uses for Twitter in their teaching, although enhancing spelling isn’t one of them; speaking of education, some schools are delivering sex ed via cell phone.
Multiple studies by professors at a variety of universities show that having interracial roommates reduces prejudice. Not that surprising, it’s hard to hate a real individual vs. a hypothetical stereotype.
Finally, there’s a new texting champion (control your enthusiasm) who practiced by sending 14,000 texts a month. Isn’t that thrilling?
Social media; stories about it are everywhere, but I find the most interesting are about what companies are doing and how its being used.
But I do read a lot about it; follow the trends and tragedies, as when Twitter went down. So I thought I’d share some of the more interesting articles I’ve come across recently.
As I’m sure you all know, more and more companies, such as Ford, Southwest Airlines and Pepsi, are 
There are many ways to contact people these days, email, instant messaging, Twitter, but only if you don’t care that the world can see it, Facebook, ditto, etc.
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