Poking through 11+ years of posts I find information that’s as useful now as when it was written.

Golden Oldies is a collection of the most relevant and timeless posts during that time.

Our population is aging, so more and more products are being developed for that market. The problem is that they are being developed by 20 and 30-somethings based on their idea of what’s needed — but in most cases they don’t have a clue.

Read other Golden Oldies here.

How would you respond to the following if you a large segment of your target market was older?

• • Would you hire a woman?
  • Would you hire an old woman?
  • A really old woman?
  • Could such a woman contribute significantly to a project?
  • What could she teach your hot, young engineers?

While most founders would answer ‘no’ or ‘nothing’, IDEO thinks differently.

The company recently hired Barbara Beskind and both she and IDEO consider her 90 years a major advantage.

She applied after seeing an interview with IDEO founder David Kelley, who talked about the importance of a truly diverse design team and hires accordingly.

The aging Boomer market has companies salivating and hundreds are developing products for them.

The problem, of course, is that younger designers have no idea what difficulties older people face; not the obvious ones, but those that are more subtle.

Beskind does.

For example, IDEO is working with a Japanese company on glasses to replace bifocals. With a simple hand gesture, the glasses will turn from the farsighted prescription to the nearsighted one. Initially, the designers wanted to put small changeable batteries in the new glasses. Beskind pointed out to them that old fingers are not that nimble.

“It really caused the design team to reflect.” They realized they could design the glasses in a way that avoided the battery problem.

It’s the little things that make or break products and the knowledge of the little things comes mostly from having been there/done that.

That kind of insight is priceless.

Now how would you answer those questions?

Image credit: jm3 on Flickr

It’s so sad. At least it is if you believe Vinod Khosla, who claims that no one over 45 has new ideas, let alone disruptive ones.

That doesn’t bode well for a new his new healthcare venture.

Amazon is forming a joint venture in healthcare aimed at employees with J.P. Morgan and Berkshire Hathaway, according to a company press release.

Obviously, Khosla and his groupies forgot to tell 54 year-old Jeff Bezos that he is dead in terms of new ideas and that his co-founders, Jamie Dimon, 62 and Warren Buffett, 87, are even deader.

Not only are his co-founders old-to-ancient, one of his first hires was a geriatrician (in case you don’t know, that’s a doctor that specializes in the Medicare crowd)

Must be those dead brain cells at work, since the tech crowd, who are disrupting healthcare with bio hacks and drop-in clinics, know that speed and convenience are what’s needed.

What is it that old guys can see — and the under-40 just don’t get?

If Amazon is looking to disrupt the healthcare industry, why start with geriatrics -— a specialty that hardly seems cutting-edge? But what tech experts don’t know, and what Amazon has figured out, is that to provide high-quality health care for seniors, physicians must be innovative — and disruptive.

Cutting edge IDEO figured that out in 2016.

Just as writers must use their life experience to write with any kind of authenticity, you can’t expect innovations from people who have never experienced or noticed the problem.

When your body, and those in your social circle, work as they should 99% of the time you are unlikely to have a handle on the difficulty of managing multiple, chronic diseases, especially with severely limited resources — financial and human.

So let’s hear it for the old crowd, may they focus their efforts on the problems and challenges of which their younger brethren are barely aware.

Hat tip to Emily White for sending the article.

Image credit: Stuart Richards

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

Years ago I wrote a post for a leadership blog about coping and based on the questions I’m hearing and the discussions I’m involved in it’s time to re-post it.

“Life is not what it’s supposed to be. It’s what it is. The way you cope with it is what makes the difference.”
–Virginia Satir

Smart lady, Virginia.

That thought, or any variation thereof, is probably the single most important concept people need to wrap their heads around.

Neither vehement denial nor passionate pleas will change what is; what matters is what you choose to do.

Positional leaders and those who claim the leadership label are often more into pleas and denial than they are into coping.

Understandable, since it’s much easier to rail or whine than to get off the proverbial ass and do something.

But that is exactly what leading requires and leading yourself is the most important leadership job you will ever have, because if you can’t lead yourself you will never have the opportunity to lead others.

Coping isn’t about playing ostrich or ignoring something and hoping it will go away.

Coping doesn’t involve ideology and rhetoric.

Coping doesn’t always mean solving the problem or overcoming the challenge.

Coping isn’t about being a hero or going it alone.

Coping rarely yields a perfect or even a complete fix.

While founders are less into obvious pleas and denial, they tend instead to superhuman efforts and projecting a ‘we can overcome anything’ persona.

They would do better to embrace the final description of what coping truly is.

Coping means facing whatever it is head on, recognizing it in its entirety, figuring out how best to deal with it, and then doing what needs to be done—all while accepting the reality and limitations of what is possible.

Image credit: HikingArtist

How would you respond to the following?

• Would you hire a woman?
• Would you hire an old woman?
• A really old woman?
• Could such a woman contribute significantly to a project?
• What could she teach your hot, young engineers?

While most founders would answer ‘no’ or ‘nothing’, IDEO thinks differently.

The company recently hired Barbara Beskind and both she and IDEO consider her 90 years a major advantage.

She applied after seeing an interview with IDEO founder David Kelley, who talked about the importance of a truly diverse design team and hires accordingly.

The aging Boomer market has companies salivating and hundreds are developing products for them.

The problem, of course, is that younger designers have no idea what difficulties older people face; not the obvious ones, but those that are more subtle.

Beskind does.

For example, IDEO is working with a Japanese company on glasses to replace bifocals. With a simple hand gesture, the glasses will turn from the farsighted prescription to the nearsighted one. Initially, the designers wanted to put small changeable batteries in the new glasses. Beskind pointed out to them that old fingers are not that nimble.

“It really caused the design team to reflect.” They realized they could design the glasses in a way that avoided the battery problem.

It’s the little things that make or break products and the knowledge of the little things comes mostly from having been there/done that.

That kind of insight is priceless.

Now how would you answer those questions?

Image credit: jm3 on Flickr

Brainstorming is as vital to disruption and innovation as pizza is to all-nighters.

But what if you have no one with which to brainstorm?

IDEO’s founder David Kelly brainstorms on his own; here’s how he does it.

“When I want to do something analytical, I make a list. When I’m trying to come up with ideas or strategize, I make a mind map. Mind maps are organic and allow me to free associate. They are great for asking questions and revealing connections between seemingly unrelated ideas. I start in the center with the issue or problem I am working on and then as I move farther away I get better and better ideas as I force myself to follow the branches on the map and in my mind. The cool thing is that you allow yourself to follow your inner thoughts, which is different than making a list where you are trying to be complete and deal with data.” Bloomberg Business Week

Here’s an example of how it works.

Image credit: IDEO and servicedesigntools.org