Image credit:Gauravonomics

Friday I wrote that age-neutral, fear-related information control is the greatest barrier to the spread of social media tools.

Today I read an interesting post by Hutch Carpenter suggesting that companies create a new position, Social Media Manager, to shepherd, not ramrod, the adoption of SM tools.

Hutch says that “The successful social media manager will be someone who can engage a wide variety of personality types. Who can handle a variety of viewpoints.”

I would add that the person should also have strong shrink-type skills to deal with MAP-based resistance.

With that one addition I think Hutch has hit on good idea, one I hope companies will jump on—or at least cautiously climb aboard.

Do you think that a social media manager makes sense?