Poking through  13+ years of posts I find information that’s as useful now as when it was written.

Golden Oldies is a collection of the most relevant and timeless posts during that time.

Six years since I wrote this and it’s only gotten worse. More time spent on social media, more time spent staring at a screen as the world goes by. But if people don’t reengage soon, the world they knew will no longer exist.

Read other Golden Oldies here.

I had just finished unloading my cart at Home Depot the other day when a woman pulled up with her two young sons; when I offered her my cart she shook her head and kept walking.

There was a time when she might have offered to take the cart, but those times seem a part of the past.

Instead, she kept walking, talked to her sons and answered her cell phone.

Is the world really shrinking or is it just a narrowing of interactions and less interest in what’s around us in real-time?

The more distracted we become, and the more emphasis we place on speed at the expense of depth, the less likely and able we are to care.

Everyone wants his parent’s, or friend’s, or partner’s undivided attention — even if many of us, especially children, are getting used to far less. Simone Weil wrote, “Attention is the rarest and purest form of generosity.”

Each step “forward” has made it easier, just a little, to avoid the emotional work of being present, to convey information rather than humanity.

As usual, I am out of step.

I take back the carts, function beautifully sans cell/smartphone, pay attention to the humans in my orbit and love real-world interactions.

Digging in the dirt, conversation and reading (mostly cozy mystery fiction) are my favorite “time wasters;” no Facebook, Twitter or Candy Crush (my sister’s addiction).

I prefer to be connected to a few in the real world than connected to dozens (hundreds?) in the cyber world.

In short, I want to continue to pay attention and be present for whatever time I have left on this planet, whether decades or days.

Flickr image credit: Enzo Varriale

Way back in 2007 I described what I call the number one best motivator.

Over the years, I’ve found vested self-interest (VSI) to be not only the most powerful people motivator around (…) And the idea must have merit when you consider that a Sudanese cell phone billionaire is using it to incentivize African heads of State to act responsibly.

So, instead of hiring for diversity and the social good, why not hire for greed, pure and simple.

You won’t even need to rationalize your decision, since the data makes it a no-brainer.

Researchers from the Massachusetts Institute of Technology and George Washington University calculated that going from an all-male or all-female team to one with equal representation of men and women correlated with a revenue gain of 41%.

41%! That ain’t chicken feed.

Moreover, the phenomenon is global.

A study of 1,000 companies across 12 countries by McKinsey & Co. showed that those in the top quartile for gender diversity were 21% more likely to have above-average profitability than companies at the bottom of the pile. If companies had a greater balance in ethnicities at work, they would on average perform 33% better than those that don’t. Other studies that McKinsey did in previous years (paywall) yielded similar conclusions.

It seems obvious that women would understand women customers better than men do, but if you doubt it Home Depot is an excellent case study.

Trish Mueller joined HD and became CMO a few years later. She recognized that the data collection showing most purchasers were male was incorrect and the company set out to disversify their market.

In 2013, the Home Depot’s core executive team had a strategy meeting about how the brand could appeal to more customers and markets—like women—and expand their product range. There were two women executives in the room: Mueller and Cara Kinzey (Senior Vice President, Technology). Trish and Cara suggested that the brand’s product range should be as wide as its name. Home Depot included the word “home,” after all, and could expand into product categories like cookware, small appliances, and kitchen accessories.

“Cara and I came at it from a women’s perspective,” Trish says, “without it being that overt.”

They decided to test their ideas on the next Black Friday sale.

They gave their merchants a broad mandate: “If it’s something you can conceive of using in your home, let’s have a conversation about it.”

Some of the home appliances and cookware options they tested proved so successful that they’re now kept long-term inside every store. The Home Depot also had some rather unexpected hits during their Black Friday sales, like a giant fluffy teddy bear that sold for $29.99. “Who would’ve ever thought to see that at Home Depot?,” Mueller says. “But we were sold out in ten minutes, the first year we carried them.”

But is the effort paying off consistently beyond Black Friday?

Unlike smaller rival Lowe’s, Home Depot isn’t aggressively adding to its store base. In fact, it has opened just one new location in the U.S. market since 2013. Yet the retailer is beating Lowe’s in overall revenue growth thanks to its stronger customer traffic.

Would HD have had the savvy to go after the women’s market without Mueller’s and Kinzey’s viewpoint? Unlikely for guys who thought pink power tools were the answer.

Has it translated to more diverse hiring? It has in Canada (I couldn’t find US stats).

So, for all you guys who have no time for moral imperatives, turn your VSI up to high and do it for greed.

Image credit: Pexels and MotleyFool

I am a frequent Home Depot shopper, other than during the Nardelli regime, mainly because my Amex points a good conversion rate to dollars for HD gift cards.

Now it seems I only have to deal with corporate purchasing stupidity.

Let me explain.

I live in Washington State, just across the Columbia River about 20 minutes from Portland, Oregon, an area known locally for it’s dozens of micro-climates, multiple rivers and fast elevation changes.

This means that when it’s cold and rainy by me, it’s probably cold and snowy at my friend’s who lives about 15 minutes and 800 feet away.

But in general, we don’t get a lot of freezing weather — but we do get it.

A couple of weeks ago the entire area got walloped with the worst storm in 16 years and it stayed cold, with temperatures in the 20s.

So I wasn’t surprised when I finally got to HD to buy ice melt they were sold out.

However, I was flabbergasted when I went back this week and was told that they wouldn’t have more until October.

A very chagrined manager explained that they had sold out their year’s allotment and had no way of ordering more.

When pushed, he said that central purchasing decided how much of a given product would sell annually and if a store sold out tough luck.

So, based on the weather forecast, it was back to Lowe’s, where I shopped when Nardelli was in power.

Retail DIS-service; better know as retail stupidity.

Image credit: Mike Mozart

What separates success and failure for new CEOs?

Some crash and burn, like Robert Nardelli and Apple retail chief Ron Johnson when he moved to Penney.

Others flourish.

Since becoming CEO at Microsoft, Satya Nadella has made revolutionary changes in both products and culture that would/could never have happened under the old regime and the stock is up 53%.

The world said that Apple under Tim Cook would be mediocre or even fail; it was assumed that no one could follow Steve Jobs. But in the three years April since Cook took the reins Apple split 7:1 and more than doubled its stock price.

What do these pairs have in common?

Culture.

Nardelli and Johnson were both outsiders who lacked interest or understanding of the existing culture. Both tried to use brute force to radically overhaul the existing culture and both failed miserably.

Nadella and Cook were both insiders; Cook was with Apple 13 years, while Nadella had 24 at Microsoft, and so far both are succeeding brilliantly.

Does this mean CEO jobs should always go to insiders?

Absolutely not.

Does it mean that changing the culture is a bad idea?

Absolutely not.

Lou Gerstner was an outsider who radically changed the culture at IBM.

And he sums the lesson up best.

“I came to see, in my time at IBM, that culture isn’t just one aspect of the game—it is the game.”

Flickr image credit: Jeffrey

I had just finished unloading my cart at Home Depot the other day when a woman pulled up with her two young sons; when I offered her my cart she shook her head and kept walking.

There was a time when she might have offered to take the cart, but those times seem a part of the past.

Instead, she kept walking, talked to her sons and answered her cell phone.

Is the world really shrinking or is it just a narrowing of interactions and less interest in what’s around us in real-time?

The more distracted we become, and the more emphasis we place on speed at the expense of depth, the less likely and able we are to care.

Everyone wants his parent’s, or friend’s, or partner’s undivided attention — even if many of us, especially children, are getting used to far less. Simone Weil wrote, “Attention is the rarest and purest form of generosity.”

Each step “forward” has made it easier, just a little, to avoid the emotional work of being present, to convey information rather than humanity.

As usual, I am out of step.

I take back the carts, function beautifully sans cell/smartphone, pay attention to the humans in my orbit and love real-world interactions.

Digging in the dirt, conversation and reading (mostly cozy mystery fiction) are my favorite “time wasters;” no Facebook, Twitter or Candy Crush (my sister’s addiction).

I prefer to be connected to a few in the real world than connected to dozens (hundreds?) in the cyber world.

In short, I want to continue to pay attention and be present for whatever time I have left on this planet, whether decades or days.

Flickr image credit: Zeno_

Image credit: thadz CC license

Robert Nardelli, best know for almost killing Home Depot by trashing its customers and ignoring its culture and poster boy for the platinum parachute, is back in the news.

For those of you vacationing on Mars (the only way you could have missed it) last August, Cerberus hired him to run Chrysler.

A year later, in a marriage between surreal and oxymoron, Nardelli is teaching executives how to create a a quality-based customer-centric culture.

It’s a sweeping change in MAP, but apparently he read a book and was converted.

Wow! As Kevin Meyer said over at Evolving Excellence, “I guess I better get a copy of that ice cream book. It must really be something.”

But before you get too excited, let it be noted that Nardelli hasn’t actually talked to any dealers or showroom customers—probably too mundane and not measurable enough.