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Ducks in a Row: Behavioral Addiction Means Profit

Tuesday, March 7th, 2017

https://www.flickr.com/photos/notionscapital/4549543273/

Do you believe that Twitter was founded with effects like Arab Spring in mind? Or that Mark Zukerberg started Facebook for altruistic reasons? Or that Instagram, Snapchat and other similar sites actually have your wellbeing in mind?

If so, you probably also believe in Santa Claus, the Easter Bunny and the Tooth Fairy.

The primary purpose of every one of these sites is simple: to make as much money as possible.

How?

By using personalization to achieve behavioral addiction.

Infinite personalization comprises the artificial intelligence-driven, big-data based tools that allow algorithms to build a personalized Internet echo chamber customized just for you, designed to make you feel great. Infinite personalization feeds you the real, the fake, and everything in between, with the simple goal of holding your attention and getting you to come back for more. It is the process by which companies can measure, match, and predict consumers’ individual preferences with amazing accuracy and then tailor offerings to maximize revenue.

It’s done with full knowledge and, in my opinion, malice afore thought.

It’s why tech titans, starting with Steve Jobs in 2010, limit their kids, as I said a couple of years ago in The Hypocrites of Tech.

They want their kids to grow to positions of leadership and power and know they can’t if their world shrinks to a self-enhancing echo chamber that only regurgitates information that fits their preconceived ideas.

Personalization is active in the real world, too, and has been for several years, with young adults inventing ways to shrink their world by curating their college roommates and demanding “safe places.”  

All I can say it ‘good luck’ when their carefully curated echo chamber has to function in the work-world.

However, it’s a sad and scary commentary that in the frenzy to make more and more money tech is providing a detailed roadmap, along with the supporting technology, for demagogs to become dictators.

For a more detailed look at behavioral addiction check out Adam Alter’s Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

Image credit: Mike Licht, NotionsCapital.com

Will Curation and Safe Spaces at College Lead to a Fear of Living?

Monday, April 13th, 2015

https://www.flickr.com/photos/stella12/14556898073

Earlier this month I shared a conversation with a founder who believes he can lead only one type of person.

It wasn’t that surprising, because the more things are curated the more we hear from and cleave to people like ourselves.

There’s no question that curation reinforces opinions, while eliminating conflicting ones, narrows people beyond from where they started and acts like fertilizer to unconscious bias and outright bigotry.

But isn’t college supposed to help change that by exposing students to people with different beliefs, experiences, attitudes, etc.?

Several years ago a couple of startups gave the college-bound a way to curate their roommates, so they could be sure not to be exposed to ideas, attitudes or upbringing not in sync with their current thinking.

Mangers have been doing this for decades by thoughtlessly hiring people like themselves, so they can stay within their personal comfort zones.

Now college students are taking the concept much further with the demand for “safe spaces.”

Safe spaces are an expression of the conviction, increasingly prevalent among college students, that their schools should keep them from being “bombarded” by discomfiting or distressing viewpoints. Think of the safe space as the live-action version of the better-known trigger warning, a notice put on top of a syllabus or an assigned reading to alert students to the presence of potentially disturbing material. (…)

Eric Posner, a professor at the University of Chicago Law School commented, “Perhaps overprogrammed children engineered to the specifications of college admissions offices no longer experience the risks and challenges that breed maturity,” But “if college students are children, then they should be protected like children.”

This need for safety and zero-level tolerance for discord makes me wonder what will happen to the current college generations when they venture into the workplace, let alone the rest of the real world.

Image credit: Deb Nystrom

Curation Can Lead to Bigotry

Monday, September 9th, 2013

http://www.flickr.com/photos/safari_vacation/7496669132/Companies that allow silos risk seeing divisions and departments that fight each other instead of focusing how each can best contribute to the company’s success—think Microsoft.

Globally, politics has become dominated by ideological silos and the wealthy believers who funnel rivers of money to their pet ideologues—think US Congress.

Several years ago a couple of startups gave the college-bound a way to curate their roommates, so they could be sure not to be exposed to ideas, attitudes or upbringing not in sync with their current thinking.

Mangers have been doing this for decades by thoughtlessly hiring people like themselves, so they can stay within their personal comfort zones.

Every article I read tells me to “sign in and see what your friends are reading” or buying/thinking/doing/voting.

Dozens of new apps offer to filter your information/experience/travel plans/etc. based on what “people like you” think/did/own/bought.

The result of all this curation by like-minded people is a constant narrowing of experiences, therefore attitudes and thoughts.

That narrowing leads to an inability to understand those not like us, which, in turn, kills compassion, i.e., the ability to walk in the other person’s shoes.

The end result is a rise in all forms of bigotry, not just people, but food, places, cultures, religions, politics—the list is endless.

I’m not saying there isn’t value in curation, especially considering the tsunami of information that engulfs everything in its path.

Just be sure a large chunk of the recommendations come from people NOT like you.

Flickr image credit: SalFalko

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