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Ducks in a Row: Influencer For Sale

Tuesday, September 12th, 2017
https://www.flickr.com/photos/usfwsmtnprairie/8409186334/

Or not…

Although yesterday’s post about influencers focused on founders, influencers are everywhere.

Influencers effect the entire global population, because they populate social media, new media, old media, and your entire offline world.

Some influencers are real people who are paid real money to endorse a brand, movement, or some other effort, lending credence as well as a halo effect.

Others are faux.

The symbols that identify “real” influencers and provide immediate legitimacy are sold in a black market that is an open secret among those who earn their living as influencers — and they are willing to pay.

For example, Instangram’s little blue check sells for anywhere from $1500 to $7000

More importantly, it’s a status symbol. The blue emblem can help people gain legitimacy in the business of influencer marketing and bestows some credibility within Instagram’s community of 700 million monthly active users. It cannot be requested online or purchased, according to Instagram’s policies. It is Instagram’s velvet rope.

In addition to verification, there are black markets for attractiveness, Likes, followers, and anything else that boosts profiles and Klout scores.

We live in a world where everything is for sale, so when it comes to influencers, caveat emptor is the watchword to live by.

Image credit: USFWS Mountain-Prairie

Golden Oldies: Hiring Newbies

Monday, July 3rd, 2017

It’s amazing to me, but looking back over more than a decade of writing I find posts that still impress, with information that is as useful now as when it was written.

Golden Oldies are a collection of what I consider some of the best posts during that time.

I wrote this post four years ago; the problem wasn’t new then and its gotten progressively worse since.

People today, not just Millennials and not all Millenials, don’t communicate well. People at all ages and levels, including CEOs are poor commicators — and if you doubt that, take a look at Whole Foods CEO John Mackey’s speech at the town hall meeting after the Amazon acquisition. Written communications aren’t much of an improvement, even ignoring grammar and spelling errors, they often have little clarity, flow, or even coherence.

Texting has resulted in still worse writing, especially as people disperse with details like capital letters that can totally change the meaning.

“Capitalization is the difference between helping your Uncle Jack off a horse and helping your uncle jack off a horse.”

And thanks to the overall focus on STEM education you can expect it to get even worse.

Read other Golden Oldies here.

http://www.flickr.com/photos/evoo73/9140462500/Do you groan at the thought of having to hire and manage new-to-the-workforce people?

Do you wonder what’s wrong with today’s college graduates?

If so, remember two things.

  1. The problems are not a product of your imagination.
  2. You are not alone.

Multiple studies find the same problems I hear first-hand from managers.

“When it comes to the skills most needed by employers, job candidates are lacking most in written and oral communication skills, adaptability and managing multiple priorities, and making decisions and problem solving.”  –special report by The Chronicle of Higher Education and American Public Media’s Marketplace

“Problems with collaboration, interpersonal skills, the ability to deal with ambiguity, flexibility and professionalism.” –Mara Swan, the executive vice president of global strategy and talent at Manpower Group

What’s changed?

Helicopter parents, crowdsourced decisions, me/my world focus, and the constant noise that prevents thinking.

The result is that many new hires require remedial actions from already overloaded mangers that go well beyond the professional growth coaching that typifies the best managers.

Flickr image credit: evoo73

If the Shoe Fits: the Stupidity of Crowds

Friday, November 11th, 2016

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here

5726760809_bf0bf0f558_mHow much do you rely on the so-called “wisdom of crowds” when you’re making decisions?

Do you think for yourself or check everything, from where to eat to the best language to use, against the “wisdom of crowds?”

If this election taught you nothing else it should have taught you that crowds aren’t particularly bright.

Stupid is more accurate

When I wrote The Value of Thinking in 2013 I asked a simple question.

But what happens to the crowd when everybody stops bothering to think?

At that point the old saying, everyone has a right to be stupid, but some just abuse the privilege, kicks in with a vengeance.

In the March redux I said,

…crowdthinking has increased geometrically, while independent thinking, let alone deep thinking, has decreased in proportion. You have only to consider the questions on Quora and the crowd’s actions/reactions at any political rally to see just how bad it’s become.

From failed startups to Tuesday’s election the wisdom of crowds has led down more garden paths than can be counted.

But for the legion of readers who demand hard data to back up common sense I give you the words of Anand Sanwal and the data of CB Insights.

Can we please never utter ‘wisdom of the crowds’?
I know lots of management consultants sold corporations on this “wisdom of crowds” nonsense, but can we now stop?
Here is what the crowd thought of Trump’s chances over time.
Totally, utterly stupid crowd.
stupid crowd

 

 

 

 

 

 

 

 

Stupid crowds do immeasurable damage.

Image credit: HikingArtist and CB Insights

Golden Oldies: The Value of Thinking

Monday, March 21st, 2016

It’s amazing to me, but looking back over nearly a decade of writing I find posts that still impress, with information that is as useful now as when it was written. Golden Oldies is a collection of what I consider some of the best posts during that time.  

It’s been three years since I wrote this, but crowdthinking has increased geometrically, while independent thinking, let alone deep thinking, has decreased in proportion. You have only to consider the questions on Quora and the crowd’s actions/reactions at any political rally to see just how bad it’s become. Read other Golden Oldies here

http://www.flickr.com/photos/alyssafilmmaker/3286298849/

What do you think?

Do you think?

Or perhaps the question is ‘how do you think’ around the clutter and the noise.

“Nobody can think anymore because they’re constantly interrupted,” said Leslie Perlow, a Harvard Business School professor and author of “Sleeping With Your Smartphone.” “Technology has enabled this expectation that we always be on.” Workers fear the repercussions that could result if they are unavailable, she said.

Of course, there is the alternative of ‘why bother thinking’ when one can just ask and receive crowdsourced thoughts on any subject imaginable; from where/what to eat to raising your kids to how/when to die.

But what happens to the crowd when everybody stops bothering to think?

At that point the old saying, everyone has a right to be stupid, but some just abuse the privilege, kicks in with a vengeance.

Rather than joining the crowd, take time to think; you may be one of the few left who do.

Flickr image credit: Alyssa L. Miller

Reviews, Followers and Friends

Wednesday, August 29th, 2012

http://www.flickr.com/photos/birgerking/6875893248/Do you look for peer reviews, such as those on Yelp, Amazon and most consumer sites, before buying the product, visiting the restaurant or booking the hotel?

Before the Internet we asked our friends and checked critics’ comments in newspapers and magazines, in order to increase the odds for a favorable experience.

These days we check the Internet.

The wheels of online commerce run on positive reviews,” said Bing Liu, a data-mining expert at the University of Illinois, Chicago (…) Mr. Liu estimates that about one-third of all consumer reviews on the Internet are fake.

Consumer reviews are powerful because, unlike old-style advertising and marketing, they offer the illusion of truth. They purport to be testimonials of real people, even though some are bought and sold just like everything else on the commercial Internet.

Do rankings based on the number of followers people have influence your trust level or opinion of them? But how do you know they are real?

And it’s not just ego-driven blogger types. Celebrities, politicians, start-ups, aspiring rock stars, reality show hopefuls — anyone who might benefit from having a larger social media footprint — are known to have bought large blocks of Twitter followers.

Are you impressed when someone’s Facebook wall is filled with beautiful people?

They are for sale, too.

His idea, he said, was “to turn cyberlosers into social-networking magnets” by providing fictitious postings from attractive people. The postings are written by the client or by Mr. Walker and his employees, who base the messages on the client’s requests.

If having to choose between being a chump and a cynic isn’t up your alley, perhaps the best advice when it comes to reviews, followers and friends is ‘buyer beware’ and ‘if it seems to good to be true it probably is’.

Flickr image credit: birgerking

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