Wordsmithing the BS
by Miki Saxon
For better or worse I earn my living wordsmithing content, such as websites, blog posts, presentations, etc.
Today was definitely worse.
That’s because so many senior business people believe that stringing together trendy, multi-syllabic words spotlights their intelligence and impresses their target audience — whether investors, employees, or customers.
The presentation I’m working on is so loaded with jargon that I wonder if they didn’t use some equivalent of the The Corporate B.S. Generator I read about on CB Insights (the last item in the Blurb).
While I would never use a real excerpt, I used the BS Generator to create a bit of content similar to what they sent.
We at Opaque Inc. work hard to dramatically foster efficient technologies for our clients in an effort to globally customize specific integrated methodologies. Our goal is to overcome intervening challenges and quickly restore compelling value.
Are you impressed?
Do the ideas presented increase your confidence and enhance your desire to become a stakeholder?
Or are you more likely to walk away scratching your head and wondering what they actually do?
Image credit: Wikipedia
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