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If The Shoe Fits: Tech R People

by Miki Saxon

A Friday series exploring Startups and the people who make them go. Read all If the Shoe Fits posts here.

5726760809_bf0bf0f558_mThe top stories currently engaging the tech world and spilling over to the real world are the Google memo and Uber.

A major underlying point of the memo is how unnecessary soft skills, such as empathy are in tech, which has been soundly refuted.  

Tech is an umbrella term embraced by a wide range of industries; hence there is fintech, medtech, legaltech, etc.

The inclusion of the word indicates that companies within that industry, frequently startups, are revamping/revolutionizing the business using various kinds of technology.

But none of it happens in a vacuum.

No matter how large or small or how disruptive — from Uber to a solitary founder — they are still part of a larger community.

Consider Uber.

It’s ideal because it is a perfect microcosm of a disruptive startup, with the machinations, interactions and effects on its industry and society in general, since it includes all the elements — positive and negative.

Founders take note.

Uber’s storyline hasn’t moved in a straight line, nor will it in the future, because it involves people.

Companies are people.

Societies are people.

People are messy.

Technology is not an end in itself, but a means to many ends.

One way or another, all those ends are people.

Successfully navigating people requires empathy (keyword: successfully).

Image credit: HikingArtist

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